For Western or foreign brands that desire to do business in China, achieving success requires learning some of the skills that Chinese entrepreneurs have been able to successfully master.
From my years of experience in living and doing business in China, understanding the market, as well as consumer behaviour, have proven to be vital ingredients for success.
During the time I spent working with Adidas in China, these learnings were greatly instrumental to the success of the brand, informing the launch of new product lines such as the Neo shoes.
The point is, Chinese entrepreneurs are masters in navigating and reacting to the market, something most foreign companies have not figured out yet. What I really find fascinating is how this capability of adapting is deeply rooted both in the history and culture of China, as well as the environment in which their entrepreneurs and companies developed.
To share knowledge and insights on how Chinese entrepreneurs operate and stay competitive, Aldo Spaanjaars and I combined experiences in our book “𝐃𝐫𝐚𝐠𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬”, You can find more information here: https://www.dragontactics.com