Can Chinese brands that succeed at home succeed outside China?

The answer is yes 🚀

Proof by 9 with Shein, whose story I briefly tell in this mini-podcast.

Working hand in hand with Tiktok, Shein entered the lives of young people in record time and exploded worldwide. 💥

Addressing young people in their own language, responding to their constant need for novelty and leveraging digital to sell their products > Chinese companies excel.

#china #brand #success #fashion #international #dragontactics #podcast