Competitiveness of Chinese companies: the art of leading under uncertainty

The success of Chinese companies is the envy of many. How to succeed in China?

To answer this question, Ali Laïdi welcomes Sandrine Zerbib, a Frenchwoman who has been living in China for 25 years and is the co-author of the book “Dragon Tactics: the tactics of Chinese entrepreneurs to better lead in uncertainty”.

“Talking about #dragontactics is to dive into a subject we are passionate about: China, its culture that has taught and inspired us so much, the powerful resources of its private entrepreneurs and their competitiveness in an increasingly competitive international environment” Sandrine Zerbib tells us.

https://www.france24.com/fr/émissions/l-entretien-de-l-intelligence-économique/20221019-compétitivité-des-entreprises-chinoises-l-art-de-diriger-dans-l-incertitude