Business France, brand strategy

What are the fashion trends in China?

This was one of the topics I addressed at the @Business France Forum, in my capacity as President of @BAOZUN Brand Management.

A digital forum dedicated to new strategies for approaching consumers following the reopening of China, and the opportunities underway. 🔹 These strategies are diverse, and are above all fluctuating. Because so is the mind of the consumer. And increasingly so, in a changing social and economic context. More on this in the video 👇

Thank you Matthieu Rochette, Kola Chen, Xavier Chatte-Ruols and Karine Vergniol.

#chine #consommation #ecommerce #forum