Français
简体中文Diverse Perspectives on the Major Challenges Facing the Global Economy On October 24, 2026, Sandrine Zerbib—founder of ZW Conseil and an expert on the Chinese consumer market—was a guest on the program *La Librairie de l’Éco*, broadcast on BFM Business and hosted by Emmanuel Lechypre. The show brought together a group of economists, investors, journalists,…
Author Archives: dragontactics
Press EN, Press release, Uncategorized
France Inter: China and Europe – Between Economic Competition and the Need for Cooperation
27
Oct
Oct
China’s Economic Model Facing European Challenges Appearing on the Recto-Verso program on France Inter, Sandrine Zerbib examines the differences between the Chinese and European economies, as well as the challenges arising from their trade competition. According to Zerbib, China’s economic strength is primarily driven by its industrial sector and massive investments. Unlike European economies, which…
24
Oct
Oct
Exploring Global Economic Challenges Through Expert Insights On October 24, 2026, Sandrine Zerbib, founder of ZW Conseil and a specialist in Chinese consumer markets, appeared on La Librairie de l’Éco, a program broadcast on BFM Business and hosted by Emmanuel Lechypre. The episode brought together a panel of economists, investors, journalists, and industry specialists to explore…
17
Oct
Oct
In its Saturday, October 17, 2026 broadcast, France Inter presents a new episode of Recto, covering several major current affairs topics. On the agenda: economic relations between China and Europe, social movements, and the representation of women in literature. The program first focuses on economic relations between China and Europe. Sandrine Zerbib, an expert on the…
News, Press EN, Uncategorized
France Inter : China and Europe – Between Economic Competition and the Need for Cooperation
17
Oct
Oct
China’s Economic Model Facing European Challenges Appearing on the Recto-Verso program on France Inter, Sandrine Zerbib discusses the differences between the Chinese and European economies, as well as the challenges arising from their economic competition. According to Zerbib, China’s economic strength is primarily based on its industrial sector and massive investments. Unlike European economies, which are more…
News, Press release
Trends-Tendances : Chine et Europe : pourquoi une coopération économique est nécessaire
15
Oct
Oct
Une coopération essentielle entre la Chine et l’Europe La Chine occupe aujourd’hui une place importante dans l’économie mondiale. Grâce à sa rapidité de production, à ses innovations technologiques et à son organisation industrielle, elle est devenue un acteur incontournable du commerce international. Dans une interview publiée par Trends-Tendances, Sandrine Zerbib explique pourquoi les Européens devraient mieux…
News, Press release
Le monde.fr : Chinese investors eye Western brands, from mountain equipment maker Mammut to iconic amplifier brand Marshall
20
Aug
Aug
Chinese companies are no longer simply seeking to sell their own products in Europe or the United States. They are now investing more heavily in well-established Western brands. In fashion, sports, food services and retail, this strategy allows them to quickly acquire a strong brand image, expertise and an international presence. According to Sandrine Zerbib,…
Press EN, Press release, Uncategorized
Le Monde : Anta, the Chinese sportswear brand taking on the Western market.
06
Aug
Aug
For a long time, the Chinese group Anta Sports focused on low-cost footwear, but it has since radically transformed its business model. By acquiring international brands such as Fila, Wilson, Salomon, and Arc’teryx, the company has gradually built a portfolio capable of competing with the world’s leading players in the industry. This strategy goes hand…
Press EN, Press release, Uncategorized
Le Monde.fr : Anta, the Chinese sportswear brand acquiring its foreign rivals to conquer the Western market.
03
Aug
Aug
In just a few years, the Chinese group Anta Sports has established itself as a major player in the global sports market. Its strategy is largely based on acquiring well-known international brands, such as Fila, Salomon, and Arc’teryx, and then expanding them in China and abroad. According to Sandrine Zerbib, former head of Adidas in…
18
Jul
Jul
The German sportswear giant is regaining momentum under the leadership of its new CEO, who joined the company in January after coming from Puma, while its American rival is struggling to meet expectations. The view over the whole of Paris is spectacular, matching Adidas’s renewed ambitions. During the Olympic Games, the three-stripe brand set up…