News Archives - Dragon Tactics

In China, it’s no limit

dragontactics — Fri, 15 Sep 2023 09:35:24 +0000

Rather than saying no outright, the Chinese prefer to try many things and then judge. They experiment.

So when asked: would you be prepared to replace your boss with an artificial intelligence? It all depends for whom. In China, you’ll get more yeses than in Europe.

In fact, China is home to the first female avatar CEO. I mentioned this in a previous post, because it’s a first. Her name is Tang Yu, and since 2022, she has been running Fujian NetDragron Websoft, a video game company with 6,000 employees. This virtual digital executive is programmed by humans, but once activated she performs her tasks autonomously: approving and signing documents, managing projects, evaluating staff performance.

Emotionally devoid, she’s available 24 hours a day, always with a smile, and… unpaid.

Can a CEO be an algorithm? Happy Boulot, a weekly show on @BFM Business, opened the debate and I was delighted to take part. Thank you Erwan Morice for this new invitation and exchange, alongside speaker Stéphane Mallard, a specialist in new technologies.

https://www.bfmtv.com/economie/replay-emissions/happy-boulot-le-mag/happy-boulot-le-mag-axa-se-mobilise-pour-accompagner-les-plus-de-50-ans-dans-l-entreprise-vendredi-8-septembre_VN-202309080911.html

The post In China, it’s no limit appeared first on Dragon Tactics.

The VUCA World: A New Standard

dragontactics — Tue, 29 Aug 2023 09:45:00 +0000

Volatility – Uncertainty – Complexity – Ambiguity

Welcome to the VUCA word.

This acronym perfectly describes the situation of change and unpredictability we are facing. It has even become the new norm in the business world.

Did you know that this acronym is already 35 years old ? It develops an approach and a philosophy in terms of organizational management, perception of the future, risk and change management, decision-making and leadership.

And this is precisely how, since the 1980s, the Chinese have perceived the world in which they need to develop their businesses.

VUCA is part of the strategic DNA of Chinese entrepreneurs. Extract from a webinar given with @Aldo Spaanjaars at the Danish Chinese Business Forum.

#Uncertainty #Business #Future

#Incertitude #Affaires #Avenir

The post The VUCA World: A New Standard appeared first on Dragon Tactics.

Aldo Spaanjaars & Sandrine Zerbib: Learning from Chinese Entrepreneurs

dragontactics — Wed, 02 Aug 2023 11:43:00 +0000

It was an honour to be the guests of coach and speaker David Lancefield‘s podcast.

How do Chinese entrepreneurs run their business and manage their companies in today’s China?

“Much of the management thinking and practices we use comes from Western companies. This episode fills this gap by delving into what it takes for companies to thrive in this dynamic, unpredictable, and hyper-competitive market. Aldo and Sandrine share their collective experience of 60 years of working and living in China, outlining tactics strategic leaders can master, whether operating in China or elsewhere. They discuss the importance of adaptability, customer focus, data, and having a hunger to succeed. They also reveal the mistakes companies make that lead to failure, especially Western companies looking to enter the Chinese market”.

I also share this comment from a listener left below the podcast, which underlines the philosophy behind our work as strategists for the brands we work with.

“Don’t just do what worked somewhere else. Observe”

The post Aldo Spaanjaars & Sandrine Zerbib: Learning from Chinese Entrepreneurs appeared first on Dragon Tactics.

Podcast of Sandrine Zerbib

dragontactics — Mon, 26 Jun 2023 11:25:00 +0000

Sandrine Zerbib, the former President of Adidas Greater China and a leading e-commerce expert, shares her insights on establishing Adidas in China in the 90s. She discusses the evolving preferences of Chinese consumers, their growing desire for entertainment, their demand for swift access to new products, and the importance of large social commerce platforms.

Her insights are invaluable for understanding the future of e-commerce, both in China and globally. We learned a lot, and we hope you will enjoy listening.

https://podcasts.apple.com/fr/podcast/bridging-the-gap-a-series-on-china/id1613148097?i=1000618344971

The post Podcast of Sandrine Zerbib appeared first on Dragon Tactics.

Alumni Club China | Dragon tactics: Chinese entrepreneurs face uncertainty

dragontactics — Sun, 18 Jun 2023 11:45:00 +0000

https://www.linkedin.com/pulse/dragon-tactics-les-entrepreneurs-chinois-face%3FtrackingId=ysnR%252FZM0vomMAvpdIHdLRQ%253D%253D/?trackingId=ysnR%2FZM0vomMAvpdIHdLRQ%3D%3D

Today, we focus on Sandrine ZERBIB’s interview to introduce the theme of her book on entrepreneurship in China.

Sandrine had the opportunity to analyze the advantages and disadvantages of Western and Chinese approaches to business, and draw valuable lessons from them, which she sets out in her book “Dragon Tactics”, co-written with Aldo Spaanjaars in 2022.

The post Alumni Club China | Dragon tactics: Chinese entrepreneurs face uncertainty appeared first on Dragon Tactics.

Parfums de Chine: the great return of interiority

dragontactics — Tue, 16 May 2023 09:17:00 +0000

Did you know that perfume sales are exploding in China?

And that the market is set to double again by 2025? And why?

Explanations in this new podcast

A product category with a bright future in Chinese growth, and logically an interesting target for developers or investors… with a nose

#China #Market #Croissance #Parfum

The post Parfums de Chine: the great return of interiority appeared first on Dragon Tactics.

Podcast of Aldo Spaanjaars

dragontactics — Sat, 13 May 2023 11:34:00 +0000

Aldo Spaanjaars, the former CEO of Lacoste in China and author of “Dragon Tactics,” shares valuable insights about retail company turnarounds. He demonstrates how the notion of hierarchy is different in China, and how unique company structures ensure agility in a culture of power distance.
His golden advice of “feeling the stones as you cross the river” is especially valuable for us as we are about to graduate.

https://podcasts.apple.com/fr/podcast/bridging-the-gap-a-series-on-china/id1613148097?i=1000612869715

The post Podcast of Aldo Spaanjaars appeared first on Dragon Tactics.

Chinese management practices

dragontactics — Sun, 30 Apr 2023 11:43:00 +0000

The business world often wonders why Chinese companies such as Huawei, Alibaba, Tencent…, are performing so well in terms of competitiveness and international market share gains, while some Western companies are finding it extremely difficult to establish themselves in China (failure of Amazon, Carrefour). All the answers can be found in a recent book by Sandrine Zerbib and Aldo Spaanjaars entitled: Dragon Tactics: how Chinese entrepreneurs thrive in uncertainty, BIS Publishers, August 30, 2022, 240 pages.

The post Chinese management practices appeared first on Dragon Tactics.

ActuRetail | Sandrine Zerbib (Full Jet): “The strength of Chinese companies lies in their ability to listen to their consumers”.

dragontactics — Thu, 27 Apr 2023 11:38:00 +0000

Sandrine Zerbib (Full Jet) : « La force des entreprises chinoises est de savoir écouter leurs consommateurs »

With nearly thirty years’ experience in China’s consumer sector, Sandrine Zerbib is a keen observer of the business and retail news shaking the Middle Kingdom.

In August 2022, she published Dragon Tactics (Dunod Editions), which deciphers the tactics implemented by certain Chinese champions, from Huawei and Xiaomi to Alibaba and Tencent. Sandrine Zerbib answers Actu Retail’s questions on the differences in business models from one continent to another.

The post ActuRetail | Sandrine Zerbib (Full Jet): “The strength of Chinese companies lies in their ability to listen to their consumers”. appeared first on Dragon Tactics.

Business France, brand strategy

dragontactics — Tue, 25 Apr 2023 09:27:00 +0000

What are the fashion trends in China?

This was one of the topics I addressed at the @Business France Forum, in my capacity as President of @BAOZUN Brand Management.

A digital forum dedicated to new strategies for approaching consumers following the reopening of China, and the opportunities underway. These strategies are diverse, and are above all fluctuating. Because so is the mind of the consumer. And increasingly so, in a changing social and economic context. More on this in the video

Thank you Matthieu Rochette, Kola Chen, Xavier Chatte-Ruols and Karine Vergniol.

#chine #consommation #ecommerce #forum

The post Business France, brand strategy appeared first on Dragon Tactics.