With nearly thirty years’ experience in China’s consumer sector, Sandrine Zerbib is a keen observer of the business and retail news shaking the Middle Kingdom.
In August 2022, she published Dragon Tactics (Dunod Editions), which deciphers the tactics implemented by certain Chinese champions, from Huawei and Xiaomi to Alibaba and Tencent. Sandrine Zerbib answers Actu Retail’s questions on the differences in business models from one continent to another.
What are the fashion trends in China? This was one of the topics I addressed at the @Business France Forum, in my capacity as President of @BAOZUN Brand Management. A digital forum dedicated to new strategies for approaching consumers following the reopening of China, and the opportunities underway. 🔹 These strategies are diverse, and are…
China: the three highly political messages behind Alibaba’s restructuring
Restructured into six entities, China’s e-commerce giant is back in Beijing’s favor. A strategic transformation to serve the ambitions of the state. “Technology giants must be integrated into national policy”, agrees SAndrine Zerbib.
In “Dragon tactics”, Sandrine Zerbib and Aldo Spaanjaars describe what distinguishes “Chinese-style” management from Western methods.
Crowds line up to taste once again the pleasure of a steaming xiaolongbao (steamed ravioli) swallowed on the spot. The 3.5% rebound in retail sales in the first two months of the year, the first since September, confirms the giant’s awakening after the abrupt lifting of health restrictions in December, and the dazzling winter epidemic wave.
But “there’s a Canada Dry effect”, warns Sandrine Zerbib, “Shanghai is no longer Shanghai. There’s no longer the appetite for tomorrow, and for innovation.
In a book published by Dunod, Sandrine Zerbib explores “dragon tactics”, the original skills developed by the best Chinese companies in their domestic market. A source of lessons for Western entrepreneurs tempted by the Middle Kingdom.
With new challenges befalling international businesses that operate within China, are you interested in how to remain a winner in this market? In the second video or a two-part series, I outline my suggestions and views on how foreign businesses can play their cards to remain ahead of the competition during such rapidly changing times….
I’ve finally found China 😀 It was an immense pleasure and an intense, contrasting experience. I was so looking forward to being able to reach the country again to carry out an assessment of the situation on my own, in the field, and to see all my friends and old and new colleagues again. To…
This week, following his careful reading of Dragon Tactics, I am honored to share the perception of François Candelon, Managing Director and Senior Partner of The Boston Consulting Group (BCG) and Global Director of BCG Henderson Institute.
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