For Western or foreign brands that desire to do business in China, achieving success requires learning some of the skills that Chinese entrepreneurs have been able to successfully master. From my years of experience in living and doing business in China, understanding the market, as well as consumer behaviour, have proven to be vital ingredients…
Category Archives: News
How did world-renowned Chinese companies like Haier, Huawei, Alibaba (and many others) become successful so quickly in one of the world’s most unpredictable, hyper-competitive markets? Informed by decades of living and working in China, Aldo Spaanjaars and I joined forces to share our combined experiences on what goes into navigating the local uncertainties that frustrate…
Having now established my career of over 30 years in China, I can look back at how unexpected my arrival was. Before my remarkable encounter with Robert Louis-Dreyfus, which subsequently led to my arrival in China to work with @Adidas, my career was shaping up to go in a very different direction. In this clip,…
When I arrived in China, I was met with a remarkable difference from what we see today. In this conversation between Aldo Spaanjaars and myself to discuss the learnings from our latest book “𝐃𝐫𝐚𝐠𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬”, I shared some of my early impressions of China, from the enticing nature of Chinese entrepreneurs to their seemingly overly ambitious development…