Au milieu des années 1990, Mme Zerbib était présidente d’Adidas Greater China. Elle est ensuite devenue PDG de l’agrégateur chinois de marques de consommation Dongxiang, ce qui lui a donné un poste d’observation parfait pour comprendre la gestion entrepreneuriale chinoise. Aujourd’hui, elle dirige sa propre entreprise de commerce électronique, Fulljet.

Spaanjaars est un ancien PDG de Lacoste Greater China et un cofondateur de J. Walter Thompson Beijing (une agence de publicité). Plus récemment, il a commencé à travailler pour Fosun International, l’une des plus grandes sociétés de capital-investissement de Chine.

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Background

Even before the conflict in the Ukraine, the world had entered a new era of uncertainty. Covid 19
disruptions merely added to climate change challenges, a new geopolitical situation with the rise of China
and rapid digitization. This powerful combination of factors of uncertainty is putting increasing strain on
traditional business operating models.
Dragon Tactics, written by 2 China veterans – Aldo Spaanjaars and Sandrine Zerbib, makes the case that
Chinese entrepreneurs have only known uncertainty. They have grown their business in an environment
that has taught them to thrive in chaos and overcome constant challenges of uncertainty towards
converting China into a fast-paced consumer society and a powerhouse of innovation and survival.
Dragon Tactics, How Chinese Entrepreneurs Thrive in Uncertainty, not only unveils the secrets of how
Chinese companies operate and stay competitive in the midst of uncertainty but also provides a clear
understanding of the cultural forces driving the business practices that otherwise confound outsiders.
There are many lessons for Western leaders to learn — a new set of quite unexpected but proven business
management skills, how they came to be, and why they work — to not only succeed within China, but
more importantly, to better navigate an increasingly uncertain and volatile world far beyond China’s
borders.

About the webinar

Join our webinar to understand how Chinese entrepreneurs thrive in uncertainty and what lessons we
can learn from them.
The event would be especially interesting for a combination of China based management and
their counterparts at their global HQs to address ongoing challenges in making the China market
work within a global operational model.
The event will be moderated by Julie Harris, an experienced webinar host.

Webinar time: 16:00-18:00 GMT+8, 10:00-12:00 CET
Registration deadline: Monday 16th May 12:00pm GMT+8
ZOOM link: will be shared on Monday 16th May late afternoon GMT+8, in an email
TIME 2022-05-17
16:00 – 18:00 (GMT+8)
10:00 – 12:00 (CET)
VENUE Online, ZOOM

FEE Member: Free
Non Member: Free
*please register with your company email

AGENDA

16:00 – 16:10
Opening Remarks by Dr Ioana Kraft, the General Manager of Shanghai Chapter, European Chamber
16:10 – 16:40
Why in China, Do Some Fail and Others Succeed? In this section the authors will highlight reasons behind
failure, but more importantly make it clear what makes winners different.
16:40 – 17:10
5 major Dragon Tactics explained. For each Tactic, the cultural background will be highlighted and real
examples and why they work will be discussed.
17:10 – 17:40
This is a temporary preview link that will expire after a short period.

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Détails Titre: Dragon Tactics Auteurs: Aldo Spaanjaars et Sandrine Zerbib Editeur: BIS Publishers Anglais Livre de poche avec rabats 256 pages 25 x 20 cm ISBN 97 89 06 36 95 187 Prix: €24.00

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