{"id":3132,"date":"2026-09-25T17:55:20","date_gmt":"2026-09-25T15:55:20","guid":{"rendered":"https:\/\/www.dragontactics.com\/?page_id=3132"},"modified":"2026-09-25T18:08:02","modified_gmt":"2026-09-25T16:08:02","slug":"dragon-tactics","status":"publish","type":"page","link":"https:\/\/www.dragontactics.com\/fr\/dragon-tactics\/","title":{"rendered":"Dragon Tactics"},"content":{"rendered":"\n\t<section class=\"section summary-section the-book-section\" id=\"section_2057584999\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-center\"  id=\"row-1450986369\">\n\n\n\t<div id=\"col-558090690\" class=\"col summary-section-image medium-5 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_325637735\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"667\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Layer-1-2.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Layer-1-2.png 495w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Layer-1-2-297x400.png 297w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_325637735 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-563703157\" class=\"col summary-section-text medium-7 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #resume-dragon-tactics\" data-bullet=\"false\" data-link=\"#resume-dragon-tactics\" data-title=\"Change this\"><a name=\"resume-dragon-tactics\"><\/a><\/span>\n\n<div class=\"container section-title-container main-section-title\" ><h2 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" >Dragon Tactics<\/span><b><\/b><\/h2><\/div>\n\n\t<div id=\"text-3331660317\" class=\"text main-section-content\">\n\t\t\n\n<p>\u00ab Dragon Tactics \u00bb propose un savant m\u00e9lange entre l&rsquo;histoire mill\u00e9naire de la Chine et des m\u00e9thodes de gestion qui s&rsquo;inspirent autant du confucianisme que des nouvelles technologies.<\/p>\n<p>Cet ouvrage explore une approche unique du monde des affaires en analysant tous les aspects, depuis les philosophies inattendues des chefs d&rsquo;entreprise chinois sur la concurrence, le risque, le profit et l&rsquo;\u00e9chec jusqu&rsquo;au r\u00f4le de la famille et \u00e0 son \u00e9volution. Il d\u00e9finit l&rsquo;esprit culturel d&rsquo;une meute de loups : son sens de l&rsquo;observation, son respect de l&rsquo;autorit\u00e9 du chef, son ouverture \u00e0 la flexibilit\u00e9, et bien plus encore.\n<\/p>\n<div class=\"show_more\"><p class=\"wpsm-show\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> Lire plus<\/p><div class=\"wpsm-content\"> <\/p>\n<p>En fin de compte, cet ouvrage d\u00e9crit la mentalit\u00e9 des \u00ab Dragon Tactics \u00bb dans la Chine entrepreneuriale, ainsi que chez ceux qui l\u2019incarnent, afin d\u2019expliquer comment et pourquoi les entreprises chinoises prosp\u00e8rent dans le chaos. En moins de trente ans, des entreprises chinoises de renomm\u00e9e mondiale telles que Haier, Huawei, Alibaba (et bien d\u2019autres soci\u00e9t\u00e9s pratiquement inconnues en dehors de la Chine) ont transform\u00e9 le pays en une soci\u00e9t\u00e9 de consommation au rythme effr\u00e9n\u00e9 et en une v\u00e9ritable puissance en mati\u00e8re d\u2019innovation et de survie. Comment ces marques chinoises ont-elles pu conna\u00eetre un tel succ\u00e8s en si peu de temps sur l\u2019un des march\u00e9s les plus impr\u00e9visibles et les plus hypercomp\u00e9titifs au monde ? Comment parviennent-elles \u00e0 naviguer dans l\u2019incertitude locale qui frustre et intimide la plupart des dirigeants occidentaux ?   <\/p>\n<p>Les dirigeants occidentaux ont beaucoup \u00e0 apprendre : un nouvel ensemble de comp\u00e9tences en gestion d\u2019entreprise, tout \u00e0 fait inattendues mais qui ont fait leurs preuves, comment elles ont vu le jour et pourquoi elles fonctionnent \u2014 non seulement pour r\u00e9ussir en Chine, mais surtout pour mieux naviguer dans un monde de plus en plus incertain et instable, bien au-del\u00e0 des fronti\u00e8res chinoises.<\/p>\n<p>S&rsquo;appuyant sur plusieurs d\u00e9cennies d&rsquo;exp\u00e9rience sur le march\u00e9 chinois, Aldo Spaanjaars et Sandrine Zerbib ne se contentent pas de d\u00e9voiler les secrets du fonctionnement des entreprises chinoises et des moyens qu&rsquo;elles emploient pour rester comp\u00e9titives. Bien plus utile encore, les auteurs permettent de bien comprendre les forces culturelles qui sous-tendent les pratiques commerciales et qui, sans cela, d\u00e9concertent souvent les observateurs ext\u00e9rieurs.  <p class=\"wpsm-hide\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> Fermer<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2057584999 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(255, 255, 255);\n}\n#section_2057584999 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_2057584999 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section fintdit-section\" id=\"section_847966234\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-997188845\">\n\n\n\t<div id=\"col-539376533\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-64958420\" class=\"text uppercase\">\n\t\t\n\n<h2>Ou trouver le livre<\/h2>\n\t\t\n<style>\n#text-64958420 {\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-64958420 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\n  \n    <div class=\"row hidden large-columns-4 medium-columns-3 small-columns-2 slider row-slider slider-nav-simple slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": true, \"rightToLeft\": false, \"autoPlay\" : 5000}'>\n\n  <div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n                        <div class=\"box has-hover gallery-box 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src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2026\/09\/61DGdEN9kOL._SL1500_-517x800.avif\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2026\/09\/61DGdEN9kOL._SL1500_-517x800.avif 517w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2026\/09\/61DGdEN9kOL._SL1500_-259x400.avif 259w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2026\/09\/61DGdEN9kOL._SL1500_-768x1188.avif 768w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2026\/09\/61DGdEN9kOL._SL1500_.avif 970w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1856638323 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-727216117\" class=\"col summary-section-text medium-7 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #resume-danse-dragon\" data-bullet=\"false\" data-link=\"#resume-danse-dragon\" data-title=\"Change this\"><a name=\"resume-danse-dragon\"><\/a><\/span>\n\n<div class=\"container section-title-container main-section-title\" ><h2 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" >Danse avec les Dragons<\/span><b><\/b><\/h2><\/div>\n\n<h4>Les entreprises chinoises, un levier pour l\u2019Europe<\/h4>\n<h4><em>Mieux comprendre les entreprises chinoises et savoir travailler avec elles, tout en pr\u00e9servant ses valeurs.<\/em><\/h4>\n\t<div id=\"text-2463834913\" class=\"text main-section-content\">\n\t\t\n\n<p class=\"ms-outlook-mobile-reference-message skipProofing\" role=\"presentation\" style=\"color: #000;\">\u00bb En librairie : <b>30 septembre 2026<br \/><\/b>\u00bb Prix : <b>26 \u20ac<br \/><\/b>\u00bb 240 pages<br \/>\u00bb EAN : <b>9782100895168<\/b><\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">\u00ab China Shock 2.0 \u00bb : alors que le d\u00e9ficit commercial europ\u00e9en avec la Chine approche le milliard d\u2019euros par jour, le r\u00e9flexe de l\u2019Europe est de se mettre sur la d\u00e9fensive. Mais on ne peut ni rivaliser, ni n\u00e9gocier, ni construire avec ce que l\u2019on refuse de comprendre.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Les champions chinois se rapprochent toujours davantage des consommateurs europ\u00e9ens, dans les v\u00e9hicules \u00e9lectriques, l\u2019IA, les technologies vertes, le commerce en ligne&#8230; Et si, au lieu de les consid\u00e9rer comme des adversaires, nous cherchions \u00e0 comprendre comment ils fonctionnent, leurs forces et leurs fragilit\u00e9s ? Et faisions de cette compr\u00e9hension un levier de comp\u00e9titivit\u00e9 ? Il ne s\u2019agit pas de pr\u00f4ner une ouverture na\u00efve.<\/p>\n<div class=\"show_more\"><p class=\"wpsm-show\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> Lire plus<\/p><div class=\"wpsm-content\">\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Comprendre les entreprises chinoises permettra \u00e0 l\u2019Europe de fixer des r\u00e8gles, d\u2019exiger la r\u00e9ciprocit\u00e9 et d\u2019\u00eatre ferme quand il le faut. La pr\u00e9sence des entreprises chinoises en Europe ne doit pas \u00eatre une menace, mais une opportunit\u00e9 de partenariat.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Cet ouvrage, qui apporte une lecture \u00e0 la fois strat\u00e9gique, culturelle et pragmatique, affronte les questions que l\u2019Europe ne peut plus \u00e9luder et pose les principes qui doivent guider nos choix pour faire de cette relation un levier d\u2019innovation, de r\u00e9industrialisation et d\u2019autonomie strat\u00e9gique.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\"> <p class=\"wpsm-hide\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> Fermer<\/p><\/div><\/div>\n\t\t\n<style>\n#text-2463834913 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_510190969 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(255, 255, 255);\n}\n#section_510190969 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_510190969 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section fintdit-section\" id=\"section_160201647\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1427477472\">\n\n\n\t<div id=\"col-1743681589\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3567905388\" class=\"text uppercase\">\n\t\t\n\n<h2>Ou trouver le livre<\/h2>\n\t\t\n<style>\n#text-3567905388 {\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-3567905388 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\n  \n    <div class=\"row hidden large-columns-4 medium-columns-3 small-columns-2 slider row-slider slider-nav-simple slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": true, \"rightToLeft\": false, \"autoPlay\" : 5000}'>\n\n  <div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n                        <div class=\"box has-hover gallery-box box-default\">\n              <div class=\"box-image\" >\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo1-2-400x400.png\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"407,408,409,410\" style=\"default\" lightbox=\"false\" type=\"slider\" slider_nav_style=\"simple\" slider_bullets=\"true\" auto_slide=\"5000\" visibility=\"hidden\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo1-2-400x400.png 400w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo1-2-800x800.png 800w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo1-2-280x280.png 280w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo1-2-768x768.png 768w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo1-2.png 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n                      <\/div>\n         <\/div><div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n                        <div class=\"box has-hover gallery-box box-default\">\n              <div class=\"box-image\" >\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo4-2-400x400.png\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"407,408,409,410\" style=\"default\" lightbox=\"false\" type=\"slider\" slider_nav_style=\"simple\" slider_bullets=\"true\" auto_slide=\"5000\" visibility=\"hidden\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo4-2-400x400.png 400w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo4-2-801x800.png 801w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo4-2-280x280.png 280w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo4-2-768x767.png 768w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo4-2.png 1025w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n                      <\/div>\n         <\/div><div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n                        <div class=\"box has-hover gallery-box box-default\">\n              <div class=\"box-image\" >\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo3-2-400x400.png\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"407,408,409,410\" style=\"default\" lightbox=\"false\" type=\"slider\" slider_nav_style=\"simple\" slider_bullets=\"true\" auto_slide=\"5000\" visibility=\"hidden\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo3-2-400x400.png 400w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo3-2-801x800.png 801w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo3-2-280x280.png 280w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo3-2-768x767.png 768w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo3-2.png 1025w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n                      <\/div>\n         <\/div><div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n                        <div class=\"box has-hover gallery-box box-default\">\n              <div class=\"box-image\" >\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo2-2-400x400.png\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"407,408,409,410\" style=\"default\" lightbox=\"false\" type=\"slider\" slider_nav_style=\"simple\" slider_bullets=\"true\" auto_slide=\"5000\" visibility=\"hidden\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo2-2-400x400.png 400w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo2-2-801x800.png 801w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo2-2-280x280.png 280w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo2-2-768x767.png 768w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Logo2-2.png 1025w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n                      <\/div>\n         <\/div><\/div>\n\n<div class=\"row\"  id=\"row-722766873\">\n\n\n\t<div id=\"col-2111170872\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1564310474\" class=\"col medium-4 small-6 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_973280024\">\n\t\t<a class=\"\" href=\"https:\/\/www.amazon.fr\/Danse-avec-dragons-entreprises-chinoises\/dp\/2100895168\/ref=sr_1_2?crid=WCY41M1U93B9&dib=eyJ2IjoiMSJ9.EV1goV4BadNKSQXPRed6SAjZq79qJ-JKonuPEyEQlBJdP_RBuEqIINcjkYBnaTvW.fDbVaGXY9Z054MBfRu1M9QfAOLhGdTZCMEsQuzIg3L8&dib_tag=se&keywords=sandrine+zerbib&qid=1786631856&sprefix=Sandrine+Zerbib%2Caps%2C133&sr=8-\" target=\"_blank\" rel=\"noopener noreferrer\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/amazon.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/amazon.png 800w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/amazon-768x384.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_973280024 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1403027529\" class=\"col medium-4 small-6 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_215596379\">\n\t\t<a class=\"\" href=\"https:\/\/www.fnac.com\/a22937940\/Sandrine-Zerbib-Danse-avec-les-dragons\" target=\"_blank\" rel=\"noopener noreferrer\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/07\/Fnac_Logo.svg-1-280x280.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/07\/Fnac_Logo.svg-1-280x280.png 280w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/07\/Fnac_Logo.svg-1-400x400.png 400w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/07\/Fnac_Logo.svg-1-768x768.png 768w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/07\/Fnac_Logo.svg-1.png 800w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_215596379 {\n  width: 50%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_160201647 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: #bd233a;\n}\n#section_160201647 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_160201647 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section authors-section\" id=\"section_908185060\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #authors\" data-bullet=\"false\" data-link=\"#authors\" data-title=\"Change this\"><a name=\"authors\"><\/a><\/span>\n\n<div class=\"row align-middle\"  id=\"row-828169707\">\n\n\n\t<div id=\"col-902560899\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-659129277\" class=\"text uppercase\">\n\t\t\n\n<h2>Les auteurs<\/h2>\n\t\t\n<style>\n#text-659129277 {\n  font-size: 2rem;\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-659129277 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-902560899 > .col-inner {\n  padding: 0px 0px 100px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_908185060 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(0, 0, 0);\n}\n#section_908185060 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_908185060 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1198084054\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large authors-row\"  id=\"row-660535472\">\n\n\n\t<div id=\"col-1120558639\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover author-image-box  has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" >\n\t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Background-23-1.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Background-23-1.png 320w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Background-23-1-280x280.png 280w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left is-large\" style=\"background-color:rgb(248, 235, 232);\">\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n\t<div id=\"text-4157760869\" class=\"text\">\n\t\t\n\n<h4>Aldo Spaanjaars<\/h4>\n\t\t\n<style>\n#text-4157760869 {\n  color: #bd233a;\n}\n#text-4157760869 > * {\n  color: #bd233a;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<div class=\"social-icons follow-icons\" ><a href=\"https:\/\/www.linkedin.com\/in\/aldospaanjaars\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-label=\"LinkedIn\" class=\"icon plain  linkedin tooltip\" title=\"Follow on LinkedIn\" aria-label=\"Follow on LinkedIn\"><i class=\"icon-linkedin\" ><\/i><\/a><\/div>\n\n\t<div id=\"gap-1768041290\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1768041290 {\n  padding-top: 55px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p class=\"ms-outlook-mobile-reference-message skipProofing\" style=\"color:#000;\"><a href=\"https:\/\/dragontalks.substack.com\/p\/three-or-four-things-we-need-to-know\"><b>Lire Dragon Talks sur Substack<\/b><\/a><\/p>\n\t<div id=\"gap-1546017588\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1546017588 {\n  padding-top: 0px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Aldo Spaanjaars \u00e9volue dans le monde des affaires chinois depuis 1992 et travaille \u00e0 construire des ponts entre les cultures chinoise et occidentale. Il est actuellement directeur g\u00e9n\u00e9ral des op\u00e9rations (<i>COO<\/i>) d\u2019Edgevideo, une entreprise technologique sp\u00e9cialis\u00e9e dans l\u2019intelligence artificielle, et dirige son propre cabinet de conseil strat\u00e9gique sur la Chine, Dragon Strategies.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Au cours de ses vingt-sept ann\u00e9es pass\u00e9es en Chine, Aldo a occup\u00e9 plusieurs postes de direction : vice-pr\u00e9sident ex\u00e9cutif de la division <i>Outdoor<\/i>\u00a0chez Anta Sports (premier groupe chinois d\u2019articles de sport et propri\u00e9taire de Salomon S.A.S.), vice-pr\u00e9sident des op\u00e9rations chez Lanvin Group (anciennement <i>Fosun Fashion Group<\/i>), directeur g\u00e9n\u00e9ral de Lacoste Grande Chine, COO de Adidas Grande Chine, et cofondateur du bureau P\u00e9kinois de l\u2019agence de publicit\u00e9 J. Walter Thompson Beijing.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Sa longue exp\u00e9rience du monde des affaires en Chine, notamment au sein d\u2019entreprises locales, lui a donn\u00e9 une compr\u00e9hension fine des d\u00e9fis que les soci\u00e9t\u00e9s chinoises devront relever \u00e0 l\u2019international \u2014 mais aussi de la mani\u00e8re dont les entreprises et les soci\u00e9t\u00e9s occidentales peuvent, en retour, en tirer parti et contribuer \u00e0 un \u00e9change mutuellement b\u00e9n\u00e9fique.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-971255015\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-184178355\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover author-image-box  has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" >\n\t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Laag-0-1.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Laag-0-1.png 480w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Laag-0-1-400x400.png 400w, https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Laag-0-1-280x280.png 280w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left is-large\" style=\"background-color:rgb(248, 235, 232);\">\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n\t<div id=\"text-2218180830\" class=\"text\">\n\t\t\n\n<h4>Sandrine Zerbib<\/h4>\n\t\t\n<style>\n#text-2218180830 {\n  color: #bd233a;\n}\n#text-2218180830 > * {\n  color: #bd233a;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<div class=\"social-icons follow-icons\" ><a href=\"https:\/\/www.linkedin.com\/in\/sandrine-zerbib\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-label=\"LinkedIn\" class=\"icon plain  linkedin tooltip\" title=\"Follow on LinkedIn\" aria-label=\"Follow on LinkedIn\"><i class=\"icon-linkedin\" ><\/i><\/a><\/div>\n\n\t<div id=\"gap-1699577824\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1699577824 {\n  padding-top: 65px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-4037271541\" class=\"text\">\n\t\t\n\n<p>Pr\u00e9sidente de ZW Conseil, cabinet de conseil strat\u00e9gique aupr\u00e8s d\u2019entreprises chinoises et occidentales, elle dispose de 30 ans d\u2019exp\u00e9rience dans le secteur de la consommation en Chine. Elle a cr\u00e9\u00e9 et pr\u00e9sid\u00e9 Adidas Greater China pendant 13 ans, jusqu\u2019\u00e0 en faire la deuxi\u00e8me filiale du groupe. En 2013, elle a fond\u00e9 Full Jet, une entreprise d\u2019op\u00e9rations e-commerce en Chine, acquise en 2021 par le groupe BAOZUN (leader chinois du secteur) qui l\u2019a ensuite nomm\u00e9e pr\u00e9sidente de BAOZUN Brand Management et BAOZUN Europe. Ces exp\u00e9riences lui ont permis d\u2019observer de pr\u00e8s les mutations du march\u00e9 et des consommateurs chinois et l\u2019\u00e9volution rapide des entreprises chinoises. Avec <i>Danse avec les Dragons<\/i>\u00a0elle souhaite mieux faire comprendre aux occidentaux les logiques d\u2019internationalisation de ces entreprises, leurs forces et leurs faiblesses, leurs r\u00e9ussites et leurs \u00e9checs et montrer qu\u2019au lieu de les rendre responsables des difficult\u00e9s de certains secteurs en Europe, il est possible d\u2019en faire des partenaires en mati\u00e8re d\u2019innovation, de modernisation, d\u2019internationalisation, de r\u00e9industrialisation.<\/p>\n\t\t\n<style>\n#text-4037271541 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1198084054 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(255, 255, 255);\n}\n#section_1198084054 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1198084054 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_763240156\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-539167448\">\n\n\n\t<div id=\"col-143615450\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-4216825977\" class=\"text uppercase\">\n\t\t\n\n<h2>CONTACT !<\/h2>\n\t\t\n<style>\n#text-4216825977 {\n  font-size: 1.5rem;\n  text-align: left;\n  color: rgb(255, 255, 255);\n}\n#text-4216825977 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f533-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"533\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/3132#wpcf7-f533-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"533\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f533-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row form-row\">\n\t<div class=\"col medium-6 small-12 large-6\">\n\t\t<div class=\"col-inner text-left\">\n\t\t\t<p><label> NOM *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t\t\t<\/p>\n\t\t\t<p><label> SOCI\u00c9T\u00c9<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label>\n\t\t\t<\/p>\n\t\t\t<p><label> T\u00c9L\u00c9PHONE<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span> <\/label>\n\t\t\t<\/p>\n\t\t\t<p><label> EMAIL *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col medium-6 small-12 large-6\">\n\t\t<div class=\"col-inner text-left\">\n\t\t\t<p><label> MESSAGE *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col medium-12 small-12 large-12\">\n\t\t<div class=\"col-inner text-left\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"ENVOYER\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_763240156 {\n  padding-top: 60px;\n  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