{"id":1129,"date":"2022-10-06T14:46:00","date_gmt":"2022-10-06T12:46:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=1129"},"modified":"2023-09-05T11:30:13","modified_gmt":"2023-09-05T09:30:13","slug":"bfm-tv","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2022\/10\/06\/bfm-tv\/","title":{"rendered":"Sandrine Zerbib sur BFM TV : Les r\u00e9ussites et les rat\u00e9s des entreprises qui se sont attaqu\u00e9s au march\u00e9 chinois."},"content":{"rendered":"\n<p>La Chine est un exemple en mati\u00e8re de strat\u00e9gie et de succ\u00e8s. Et quand des entreprises \u00e9chouent au sein de ce march\u00e9 tout \u00e0 fait particulier, les raisons de ces \u00e9checs sont souvent instructives.<br><br>Ces pratiques montrent clairement ce qui marche \ud83d\ude80&#8230;et ce qui ne marche pas&nbsp; \u274c<br>C&rsquo;est toute la valeur de l&rsquo;exemple et du contre-exemple \ud83d\ude07<br><a href=\"https:\/\/www.linkedin.com\/company\/huawei\/\">Huawei<\/a>,&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/carrefour\/\">Carrefour<\/a>,&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/lor%C3%A9al\/\">L&rsquo;Or\u00e9al<\/a>, Sandrine Zerbib aborde quelques exemples de r\u00e9ussites et de rat\u00e9s sur le plateau de Chine Eco.<br>Merci&nbsp;\u00e0 <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAA4_2TYBN1PhCgBUmmPIoZeJ1_aD1ehx6po\">Erwan MORICE<\/a>&nbsp;et&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/bfmtv\/\">BFMTV<\/a>&nbsp;pour cette invitation dans le cadre de la sortie de la version fran\u00e7aise de&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=dragontactics&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#DragonTactics<\/a>.<br><br><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=china&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#China<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=entreprises&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Entreprises<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=innovation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Innovation<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=digital&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Digital<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=succ%C3%A8s&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Succ\u00e8s<\/a><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/10\/1-Sandrine-Z-BFM-oct-22-2.mp4-SRT-2.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La Chine est un exemple en mati\u00e8re de strat\u00e9gie et de succ\u00e8s. Et quand des entreprises \u00e9chouent au sein de ce march\u00e9 tout \u00e0 fait particulier, les raisons de ces \u00e9checs sont souvent instructives. Ces pratiques montrent clairement ce qui marche \ud83d\ude80&#8230;et ce qui ne marche pas&nbsp; \u274cC&rsquo;est toute la valeur de l&rsquo;exemple et du&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sandrine Zerbib sur BFM TV : Les r\u00e9ussites et les rat\u00e9s des entreprises qui se sont attaqu\u00e9s au march\u00e9 chinois. - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/fr\/2022\/10\/06\/bfm-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandrine Zerbib sur BFM TV : Les r\u00e9ussites et les rat\u00e9s des entreprises qui se sont attaqu\u00e9s au march\u00e9 chinois. - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"La Chine est un exemple en mati\u00e8re de strat\u00e9gie et de succ\u00e8s. 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