{"id":2071,"date":"2023-04-27T13:35:00","date_gmt":"2023-04-27T11:35:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=2071"},"modified":"2023-09-04T11:29:01","modified_gmt":"2023-09-04T09:29:01","slug":"acturetail-sandrine-zerbib-full-jet-la-force-des-entreprises-chinoises-est-de-savoir-ecouter-leurs-consommateurs","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2023\/04\/27\/acturetail-sandrine-zerbib-full-jet-la-force-des-entreprises-chinoises-est-de-savoir-ecouter-leurs-consommateurs\/","title":{"rendered":"ActuRetail | Sandrine Zerbib (Full Jet) : \u00ab La force des entreprises chinoises est de savoir \u00e9couter leurs consommateurs \u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-actu-retail wp-block-embed-actu-retail\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"e6pL1dHSsQ\"><a href=\"https:\/\/www.actu-retail.fr\/2023\/04\/27\/sandrine-zerbib-full-jet-la-force-des-entreprises-chinoises-est-de-savoir-ecouter-leurs-consommateurs\/\">Sandrine Zerbib (Full Jet) : \u00ab La force des entreprises chinoises est de savoir \u00e9couter leurs consommateurs \u00bb<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Sandrine Zerbib (Full Jet) : \u00ab La force des entreprises chinoises est de savoir \u00e9couter leurs consommateurs \u00bb\u00a0\u00bb &#8212; Actu Retail\" src=\"https:\/\/www.actu-retail.fr\/2023\/04\/27\/sandrine-zerbib-full-jet-la-force-des-entreprises-chinoises-est-de-savoir-ecouter-leurs-consommateurs\/embed\/#?secret=zg5jTBkDi1#?secret=e6pL1dHSsQ\" data-secret=\"e6pL1dHSsQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Avec pr\u00e8s de trente ans d\u2019exp\u00e9rience dans le secteur de la consommation en Chine, Sandrine Zerbib <a href=\"https:\/\/www.actu-retail.fr\/2022\/03\/09\/sandrine-zerbib-e-commerce-en-chine-09032022\/\">est une observatrice avis\u00e9e<\/a>des actualit\u00e9s business et retail qui agitent l\u2019Empire du Milieu.<\/p>\n\n\n\n<p>Elle a publi\u00e9, en ao\u00fbt 2022, Dragon Tactics aux \u00e9ditions Dunod pour d\u00e9crypter les tactiques mises en \u0153uvre par certains champions chinois, de Huawei \u00e0 Xiaomi en passant par Alibaba et Tencent. Sandrine Zerbib r\u00e9pond aux questions d\u2019Actu Retail sur les diff\u00e9rences de mod\u00e8le \u00e0 l\u2019\u0153uvre d\u2019un continent \u00e0 l\u2019autre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec pr\u00e8s de trente ans d\u2019exp\u00e9rience dans le secteur de la consommation en Chine, Sandrine Zerbib est une observatrice avis\u00e9edes actualit\u00e9s business et retail qui agitent l\u2019Empire du Milieu.<\/p>\n<p>Elle a publi\u00e9, en ao\u00fbt 2022, Dragon Tactics aux \u00e9ditions Dunod pour d\u00e9crypter les tactiques mises en \u0153uvre par certains champions chinois, de Huawei \u00e0 Xiaomi en passant par Alibaba et Tencent. Sandrine Zerbib r\u00e9pond aux questions d\u2019Actu Retail sur les diff\u00e9rences de mod\u00e8le \u00e0 l\u2019\u0153uvre d\u2019un continent \u00e0 l\u2019autre.<\/p>\n","protected":false},"author":2,"featured_media":2072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-2071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ActuRetail | Sandrine Zerbib (Full Jet) : \u00ab La force des entreprises chinoises est de savoir \u00e9couter leurs consommateurs \u00bb - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/27\/acturetail-sandrine-zerbib-full-jet-la-force-des-entreprises-chinoises-est-de-savoir-ecouter-leurs-consommateurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ActuRetail | Sandrine Zerbib (Full Jet) : \u00ab La force des entreprises chinoises est de savoir \u00e9couter leurs consommateurs \u00bb - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Avec pr\u00e8s de trente ans d\u2019exp\u00e9rience dans le secteur de la consommation en Chine, Sandrine Zerbib est une observatrice avis\u00e9edes actualit\u00e9s business et retail qui agitent l\u2019Empire du Milieu. 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