{"id":2334,"date":"2023-03-07T14:32:00","date_gmt":"2023-03-07T13:32:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=2334"},"modified":"2023-10-04T14:36:49","modified_gmt":"2023-10-04T12:36:49","slug":"gerer-les-risques-en-chine-par-aldo-spaanjaars","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2023\/03\/07\/gerer-les-risques-en-chine-par-aldo-spaanjaars\/","title":{"rendered":"G\u00e9rer les risques en Chine par Aldo Spaanjaars"},"content":{"rendered":"\n

Les entreprises internationales qui op\u00e8rent en Chine sont confront\u00e9es \u00e0 de nouveaux d\u00e9fis. Vous voulez savoir comment rester gagnant sur ce march\u00e9 ?<\/p>\n\n\n\n

Dans cette deuxi\u00e8me vid\u00e9o d’une s\u00e9rie en deux parties, j’expose mes suggestions et mes points de vue sur la mani\u00e8re dont les entreprises \u00e9trang\u00e8res peuvent jouer leurs cartes pour rester en t\u00eate de la concurrence \u00e0 une \u00e9poque qui \u00e9volue si rapidement.<\/p>\n\n\n\n

Abordant un certain nombre de sujets, je m’appuie sur mon point de vue et mon exp\u00e9rience personnelle concernant les risques g\u00e9opolitiques croissants, le concept de \u00ab\u00a0moteur 2\u00a0\u00bb, les coentreprises avec des entrepreneurs locaux et, enfin, la question du d\u00e9couplage ou de la diversification des marques.<\/p>\n\n\n\n

Comme pour la premi\u00e8re vid\u00e9o, une grande partie des conclusions s’appuie sur un document du McKinsey Global Institute : The China Imperative for Multinational Companies, \u00e9labor\u00e9 par Jonathan Woetzel et son \u00e9quipe. Une fois de plus, je vous conseille vivement de le lire pour mieux vous impr\u00e9gner de ce sujet.<\/p>\n\n\n\n

Dans ma pr\u00e9c\u00e9dente vid\u00e9o, j’ai d\u00e9crit les risques, donc si vous ne l’avez pas encore vue, je vous recommande vivement de le faire pour mieux contextualiser ces id\u00e9es.<\/p>\n\n\n\n

Pour lire l’article : https:\/\/lnkd.in\/erTEfJ4Z<\/p>\n","protected":false},"excerpt":{"rendered":"

Les entreprises internationales qui op\u00e8rent en Chine sont confront\u00e9es \u00e0 de nouveaux d\u00e9fis. Vous voulez savoir comment rester gagnant sur ce march\u00e9 ? Dans cette deuxi\u00e8me vid\u00e9o d’une s\u00e9rie en deux parties, j’expose mes suggestions et mes points de vue sur la mani\u00e8re dont les entreprises \u00e9trang\u00e8res peuvent jouer leurs cartes pour rester en t\u00eate…<\/p>\n","protected":false},"author":2,"featured_media":2335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-2334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"\nG\u00e9rer les risques en Chine par Aldo Spaanjaars - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/fr\/2023\/03\/07\/gerer-les-risques-en-chine-par-aldo-spaanjaars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9rer les risques en Chine par Aldo Spaanjaars - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Les entreprises internationales qui op\u00e8rent en Chine sont confront\u00e9es \u00e0 de nouveaux d\u00e9fis. 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