{"id":2412,"date":"2022-06-07T14:44:00","date_gmt":"2022-06-07T12:44:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=2412"},"modified":"2023-10-20T15:15:56","modified_gmt":"2023-10-20T13:15:56","slug":"un-echec-cuisant","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2022\/06\/07\/un-echec-cuisant\/","title":{"rendered":"Un \u00e9chec cuisant\u00a0"},"content":{"rendered":"\n<p>Pour comprendre le succ\u00e8s, il est parfois utile de parler de l&rsquo;\u00e9chec.<\/p>\n\n\n\n<p>Suite \u00e0 la sortie de notre livre Dragon Tactics, j&rsquo;ai r\u00e9cemment particip\u00e9 \u00e0 un webinaire organis\u00e9 depuis Shanghai par la Chambre de commerce de l&rsquo;Union europ\u00e9enne en Chine, en compagnie d&rsquo;Aldo Spaanjaar.<\/p>\n\n\n\n<p>L&rsquo;adaptation, l&rsquo;agilit\u00e9 et la flexibilit\u00e9, dans un contexte de forte incertitude globale, ont \u00e9t\u00e9 au c\u0153ur de nos discussions. Pour une entreprise ou une marque, ce sont peut-\u00eatre les trois piliers les plus importants pour r\u00e9ussir aujourd&rsquo;hui. \u274c J&rsquo;ai \u00e9voqu\u00e9 un contre-exemple d&rsquo;adaptation avec le cas d&rsquo;Amazon en Chine. Son inad\u00e9quation strat\u00e9gique avec les composantes du march\u00e9 chinois et avec les attentes r\u00e9elles des consommateurs sont probablement les principales raisons de cet \u00e9chec, malgr\u00e9 un bon d\u00e9part au d\u00e9part.<\/p>\n\n\n\n<p>Il faut \u00eatre extr\u00eamement attentif \u00e0 l&rsquo;air ambiant lorsqu&rsquo;on construit une strat\u00e9gie, l&rsquo;adapter \u00e0 chaque zone g\u00e9ographique et \u00eatre extr\u00eamement flexible.<\/p>\n\n\n\n<p>#amazon #digital #failure #success&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Epic Failure\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/gHc5Yx0Z3gc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pour comprendre le succ\u00e8s, il est parfois utile de parler de l&rsquo;\u00e9chec. Suite \u00e0 la sortie de notre livre Dragon Tactics, j&rsquo;ai r\u00e9cemment particip\u00e9 \u00e0 un webinaire organis\u00e9 depuis Shanghai par la Chambre de commerce de l&rsquo;Union europ\u00e9enne en Chine, en compagnie d&rsquo;Aldo Spaanjaar. L&rsquo;adaptation, l&rsquo;agilit\u00e9 et la flexibilit\u00e9, dans un contexte de forte incertitude&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un \u00e9chec cuisant\u00a0 - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/fr\/2022\/06\/07\/un-echec-cuisant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un \u00e9chec cuisant\u00a0 - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Pour comprendre le succ\u00e8s, il est parfois utile de parler de l&rsquo;\u00e9chec. 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