{"id":2467,"date":"2023-04-25T11:23:00","date_gmt":"2023-04-25T09:23:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=2467"},"modified":"2023-10-25T11:27:28","modified_gmt":"2023-10-25T09:27:28","slug":"business-france-la-strategie-des-marques","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/","title":{"rendered":"Business France, la\u00a0strat\u00e9gie des marques"},"content":{"rendered":"\n<p>Quelles sont les tendances de la mode en Chine ?&nbsp;&nbsp;<\/p>\n\n\n\n<p>C&rsquo;est l&rsquo;un des points abord\u00e9s lors de mon intervention au Forum @Business France, en tant que Pr\u00e9sidente de @BAOZUN Brand Management.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Un forum digital d\u00e9di\u00e9 aux nouvelles strat\u00e9gies d\u2019approche des consommateurs suite \u00e0 la r\u00e9ouverture de la Chine, et aux opportunit\u00e9s en cours. \ud83d\udd39 Ces strat\u00e9gies sont diverses, et sont surtout fluctuantes. Car l&rsquo;esprit des consommateurs l&rsquo;est aussi. Il varie m\u00eame de plus en plus souvent dans un contexte social et \u00e9conomique changeant. R\u00e9ponse plus d\u00e9velopp\u00e9e en vid\u00e9o \ud83d\udc47&nbsp;&nbsp;<\/p>\n\n\n\n<p>Merci Matthieu Rochette, Kola Chen, Xavier Chatte-Ruols et Karine Vergniol.&nbsp;&nbsp;<\/p>\n\n\n\n<p>#chine #consommation #ecommerce #forum&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business France la strat\u00e9gie des marques\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/IEyZCOAW0MM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Quelles sont les tendances de la mode en Chine ?&nbsp;&nbsp; C&rsquo;est l&rsquo;un des points abord\u00e9s lors de mon intervention au Forum @Business France, en tant que Pr\u00e9sidente de @BAOZUN Brand Management.&nbsp;&nbsp; Un forum digital d\u00e9di\u00e9 aux nouvelles strat\u00e9gies d\u2019approche des consommateurs suite \u00e0 la r\u00e9ouverture de la Chine, et aux opportunit\u00e9s en cours. \ud83d\udd39 Ces&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-2467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business France, la\u00a0strat\u00e9gie des marques - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business France, la\u00a0strat\u00e9gie des marques - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Quelles sont les tendances de la mode en Chine ?&nbsp;&nbsp; C&rsquo;est l&rsquo;un des points abord\u00e9s lors de mon intervention au Forum @Business France, en tant que Pr\u00e9sidente de @BAOZUN Brand Management.&nbsp;&nbsp; Un forum digital d\u00e9di\u00e9 aux nouvelles strat\u00e9gies d\u2019approche des consommateurs suite \u00e0 la r\u00e9ouverture de la Chine, et aux opportunit\u00e9s en cours. \ud83d\udd39 Ces...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/\" \/>\n<meta property=\"og:site_name\" content=\"Dragon Tactics\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T09:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-25T09:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2023\/10\/AdobeStock_496328939_Editorial_Use_Only-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1098\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dragontactics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dragontactics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/\",\"url\":\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/\",\"name\":\"Business France, la\u00a0strat\u00e9gie des marques - Dragon Tactics\",\"isPartOf\":{\"@id\":\"https:\/\/www.dragontactics.com\/#website\"},\"datePublished\":\"2023-04-25T09:23:00+00:00\",\"dateModified\":\"2023-10-25T09:27:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.dragontactics.com\/#\/schema\/person\/c49d325d929a9db73d69d5c67b78e26a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dragontactics.com\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business France, la\u00a0strat\u00e9gie des marques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dragontactics.com\/#website\",\"url\":\"https:\/\/www.dragontactics.com\/\",\"name\":\"Dragon Tactics\",\"description\":\"How Chinese Entrepreneurs Thrive in Uncertainty\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dragontactics.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dragontactics.com\/#\/schema\/person\/c49d325d929a9db73d69d5c67b78e26a\",\"name\":\"dragontactics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dragontactics.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52ce4240c9d3b4c1e1a087b843852f04701897e534d2a780d8b52596cc16d9e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52ce4240c9d3b4c1e1a087b843852f04701897e534d2a780d8b52596cc16d9e6?s=96&d=mm&r=g\",\"caption\":\"dragontactics\"},\"url\":\"https:\/\/www.dragontactics.com\/fr\/author\/dragontactics\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business France, la\u00a0strat\u00e9gie des marques - Dragon Tactics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dragontactics.com\/fr\/2023\/04\/25\/business-france-la-strategie-des-marques\/","og_locale":"fr_FR","og_type":"article","og_title":"Business France, la\u00a0strat\u00e9gie des marques - Dragon Tactics","og_description":"Quelles sont les tendances de la mode en Chine ?&nbsp;&nbsp; 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