{"id":2570,"date":"2023-12-03T10:47:19","date_gmt":"2023-12-03T09:47:19","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=2570"},"modified":"2024-03-08T10:53:30","modified_gmt":"2024-03-08T09:53:30","slug":"concurrence-de-plein-fouet-dans-le-commerce-par-pdd-ou-bytedance-alibaba-subit-une-serie-de-revers-et-le-fondateur-jack-ma-vient-dappeler-son-ex-groupe-a-se-ressaisir","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2023\/12\/03\/concurrence-de-plein-fouet-dans-le-commerce-par-pdd-ou-bytedance-alibaba-subit-une-serie-de-revers-et-le-fondateur-jack-ma-vient-dappeler-son-ex-groupe-a-se-ressaisir\/","title":{"rendered":"Concurrenc\u00e9 de plein fouet dans l\u2019e-commerce par PDD ou ByteDance, Alibaba subit une s\u00e9rie de revers et le fondateur, Jack Ma, vient d\u2019appeler son ex-groupe \u00e0 se ressaisir"},"content":{"rendered":"\n<p>Alors que la consommation chinoise est en berne, malgr\u00e9\u0301 la lev\u00e9e des mesures \u00abz\u00e9ro Covid\u00bb il y a un an, Alibaba peine \u00e0 r\u00e9pondre \u00e0 des nouveaux consommateurs adeptes d\u2019achats \u00e9clairs brouillant la fronti\u00e8re entre shopping et divertissement. Un changement g\u00e9n\u00e9rationnel port\u00e9 par Douyin ou le champion de la fast fashion, Shein<em>. \u00abDouyin, comme TikTok en Occident, a su prendre le pouls d\u2019une jeunesse qui consomme diff\u00e9remment, \u201con the go\u201d (sur le vif) en visionnant des vid\u00e9os, ou en jouant en ligne, plut\u00f4t qu\u2019\u00e0 l\u2019issue d\u2019une recherche. Ces concurrents menacent le leadership d\u2019Alibaba, mais pas son existence\u00bb,<\/em> analyse Sandrine Zerbib, coauteur de Dragon Tactics. Les tactiques des entrepreneurs chinois pour mieux diriger dans l\u2019incertitude (Dunod).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.lefigaro.fr\/secteur\/high-tech\/autrefois-tout-puissant-l-empire-de-l-amazon-chinois-alibaba-vacille-20231203\">https:\/\/www.lefigaro.fr\/secteur\/high-tech\/autrefois-tout-puissant-l-empire-de-l-amazon-chinois-alibaba-vacille-20231203<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que la consommation chinoise est en berne, malgr\u00e9\u0301 la lev\u00e9e des mesures \u00abz\u00e9ro Covid\u00bb il y a un an, Alibaba peine \u00e0 r\u00e9pondre \u00e0 des nouveaux consommateurs adeptes d\u2019achats \u00e9clairs brouillant la fronti\u00e8re entre shopping et divertissement. Un changement g\u00e9n\u00e9rationnel port\u00e9 par Douyin ou le champion de la fast fashion, Shein. \u00abDouyin, comme TikTok&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-2570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Concurrenc\u00e9 de plein fouet dans l\u2019e-commerce par PDD ou ByteDance, Alibaba subit une s\u00e9rie de revers et le fondateur, Jack Ma, vient d\u2019appeler son ex-groupe \u00e0 se ressaisir - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/fr\/2023\/12\/03\/concurrence-de-plein-fouet-dans-le-commerce-par-pdd-ou-bytedance-alibaba-subit-une-serie-de-revers-et-le-fondateur-jack-ma-vient-dappeler-son-ex-groupe-a-se-ressaisir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concurrenc\u00e9 de plein fouet dans l\u2019e-commerce par PDD ou ByteDance, Alibaba subit une s\u00e9rie de revers et le fondateur, Jack Ma, vient d\u2019appeler son ex-groupe \u00e0 se ressaisir - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Alors que la consommation chinoise est en berne, malgr\u00e9\u0301 la lev\u00e9e des mesures \u00abz\u00e9ro Covid\u00bb il y a un an, Alibaba peine \u00e0 r\u00e9pondre \u00e0 des nouveaux consommateurs adeptes d\u2019achats \u00e9clairs brouillant la fronti\u00e8re entre shopping et divertissement. 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