{"id":580,"date":"2022-01-22T12:40:00","date_gmt":"2022-01-22T11:40:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/2022\/02\/22\/china-digital-activity\/"},"modified":"2023-09-05T12:05:30","modified_gmt":"2023-09-05T10:05:30","slug":"china-digital-activity","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2022\/01\/22\/china-digital-activity\/","title":{"rendered":"China digital activity"},"content":{"rendered":"\nPourquoi et comment les profonds changements d’habitudes des consommateurs fa\u00e7onnent un rapport totalement nouveau au digital et \u00e0 la consommation ? Quelles strat\u00e9gies doivent d\u00e9velopper les marques ?\r\n\r\nAcheter est d\u00e9sormais un voyage que l’on fait assis face \u00e0 son smartphone, depuis chez soi, dans un transport en commun… Un acte immobile mais virtuellement nomade !\r\n\r\nNagu\u00e8re fid\u00e8les \u00e0 une ou deux plateformes tr\u00e8s en vue, les consommateurs se d\u00e9placent et les marques doivent \u00eatre partout pour capter des acheteurs volatiles et moins pr\u00e9visibles.\r\n\r\nCliquer sur un site comme on le faisait ces deux derni\u00e8res d\u00e9cennies est r\u00e9volu. Acheter est devenu une exp\u00e9rience, on veut rencontrer des gens, avoir des interactions et des surprises. Les plateformes \u00e9mergentes viennent alors concurrencer les g\u00e9ants du e-commerce. Passionnant.\n","protected":false},"excerpt":{"rendered":"

Pourquoi et comment les profonds changements d’habitudes des consommateurs fa\u00e7onnent un rapport totalement nouveau au digital et \u00e0 la consommation ? Quelles strat\u00e9gies doivent d\u00e9velopper les marques ? Acheter est d\u00e9sormais un voyage que l’on fait assis face \u00e0 son smartphone, depuis chez soi, dans un transport en commun… Un acte immobile mais virtuellement nomade…<\/p>\n","protected":false},"author":1,"featured_media":564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-fr"],"yoast_head":"\nChina digital activity - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/fr\/2022\/01\/22\/china-digital-activity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China digital activity - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Pourquoi et comment les profonds changements d’habitudes des consommateurs fa\u00e7onnent un rapport totalement nouveau au digital et \u00e0 la consommation ? 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