{"id":695,"date":"2022-01-26T17:53:30","date_gmt":"2022-01-26T16:53:30","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=695"},"modified":"2023-09-05T12:09:47","modified_gmt":"2023-09-05T10:09:47","slug":"on-innovation-state-of-grocery","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2022\/01\/26\/on-innovation-state-of-grocery\/","title":{"rendered":"Sur l’innovation : l’\u00e9tat de l’\u00e9picerie"},"content":{"rendered":"\n

En 2019, Carrefour, le g\u00e9ant fran\u00e7ais de la distribution, a d\u00fb admettre sa d\u00e9faite en Chine et a vendu ses activit\u00e9s chinoises au conglom\u00e9rat local Suning.<\/p>\n\n\n\n

Un v\u00e9ritable tournant dans le commerce de d\u00e9tail en Chine, car Carrefour a \u00e9t\u00e9 tr\u00e8s prosp\u00e8re et rentable pendant pr\u00e8s de deux d\u00e9cennies.<\/p>\n\n\n\n

Principales raisons de l’\u00e9chec. Un manque d’innovation. Une sous-estimation de la concurrence locale et une num\u00e9risation trop lente de leur activit\u00e9.<\/p>\n\n\n\n

\u00c0 la lumi\u00e8re de ce moment historique, l’article de McKinsey & Company post\u00e9 par mon ami Ivo Naumann sur l’\u00e9tat de l’\u00e9picerie en Chine que je republie ici est encore plus int\u00e9ressant et doit \u00eatre lu par tous ceux qui souhaitent mieux comprendre la num\u00e9risation en Chine, les opportunit\u00e9s qu’elle apporte mais aussi les d\u00e9fis qui doivent \u00eatre relev\u00e9s par les acteurs de la num\u00e9risation.<\/p>\n\n\n\n

L’\u00e9picerie, pensez-vous peut-\u00eatre. O\u00f9 est le probl\u00e8me ? Eh bien, \u2026., comme l’\u00e9crivent les auteurs Dymfke Kuijpers et Alex Sawaya : Le march\u00e9 de l’\u00e9picerie en Chine est l’un des plus fascinants au monde : il est \u00e9norme (le deuxi\u00e8me apr\u00e8s les \u00c9tats-Unis), il est \u00e0 l’avant-garde du commerce en ligne et il conna\u00eet une croissance rapide. C’est aussi une source d’inspiration en ce qui concerne le num\u00e9rique et le commerce en ligne.<\/p>\n\n\n\n

Sous l’impulsion des g\u00e9ants du num\u00e9rique (par exemple, le groupe Alibaba avec son concept HeMa en ligne\/hors ligne), le march\u00e9 chinois de l’\u00e9picerie a \u00e9t\u00e9 boulevers\u00e9 \u00e0 une vitesse et \u00e0 une fr\u00e9quence telles que les acteurs traditionnels ont eu du mal \u00e0 suivre.<\/p>\n\n\n\n

Mais tout n’est pas rose pour les perturbateurs num\u00e9riques. M\u00eame avec tous les avantages technologiques qu’ils apportent, la vente au d\u00e9tail de produits alimentaires reste une sp\u00e9cialit\u00e9 et les acteurs qui seront capables de ma\u00eetriser les principes de base de la vente au d\u00e9tail seront ceux qui gagneront.<\/p>\n\n\n\n

Une lecture indispensable pour tous ceux qui travaillent dans un secteur ou une cat\u00e9gorie plus traditionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2019, Carrefour, le g\u00e9ant fran\u00e7ais de la distribution, a d\u00fb admettre sa d\u00e9faite en Chine et a vendu ses activit\u00e9s chinoises au conglom\u00e9rat local Suning. Un v\u00e9ritable tournant dans le commerce de d\u00e9tail en Chine, car Carrefour a \u00e9t\u00e9 tr\u00e8s prosp\u00e8re et rentable pendant pr\u00e8s de deux d\u00e9cennies. Principales raisons de l’\u00e9chec. Un manque…<\/p>\n","protected":false},"author":2,"featured_media":696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"\nSur l'innovation : l'\u00e9tat de l'\u00e9picerie - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/2022\/01\/26\/on-innovation-state-of-grocery\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sur l'innovation : l'\u00e9tat de l'\u00e9picerie - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"En 2019, Carrefour, le g\u00e9ant fran\u00e7ais de la distribution, a d\u00fb admettre sa d\u00e9faite en Chine et a vendu ses activit\u00e9s chinoises au conglom\u00e9rat local Suning. 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