{"id":896,"date":"2023-03-05T13:07:46","date_gmt":"2023-03-05T12:07:46","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=896"},"modified":"2023-09-05T10:41:32","modified_gmt":"2023-09-05T08:41:32","slug":"dragon-tactics-review-by-paul-french","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/fr\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/","title":{"rendered":"Dragon Tactics : Critique de Paul French"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il faut bien l&rsquo;admettre, les temps sont durs pour faire des affaires en Chine. Mais Sandrine Zerbib et Aldo Spaanjaars ont d\u00e9j\u00e0 connu des moments difficiles. Ces deux v\u00e9t\u00e9rans du monde des affaires en Chine ont rassembl\u00e9 leurs exp\u00e9riences dans un nouveau livre qui arrive \u00e0 point nomm\u00e9 : Dragon Tactics : How Chinese Entrepreneurs Thrive in Uncertainty (BIS Publishers).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au milieu des ann\u00e9es 1990, Mme Zerbib \u00e9tait pr\u00e9sidente d&rsquo;Adidas Greater China. Elle est ensuite devenue PDG de l&rsquo;agr\u00e9gateur chinois de marques de consommation Dongxiang, ce qui lui a donn\u00e9 un poste d&rsquo;observation parfait pour comprendre la gestion entrepreneuriale chinoise. Aujourd&rsquo;hui, elle dirige sa propre entreprise de commerce \u00e9lectronique, Fulljet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spaanjaars est un ancien PDG de Lacoste Greater China et un cofondateur de J. Walter Thompson Beijing (une agence de publicit\u00e9). Plus r\u00e9cemment, il a commenc\u00e9 \u00e0 travailler pour Fosun International, l&rsquo;une des plus grandes soci\u00e9t\u00e9s de capital-investissement de Chine.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/focus.cbbc.org\/what-chinese-entrepreneurs-can-teach-us-about-thriving-in-uncertainty\/amp\/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-chinese-entrepreneurs-can-teach-us-about-thriving-in-uncertainty\" target=\"_blank\" rel=\"noreferrer noopener\">Read full post<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il faut bien l&rsquo;admettre, les temps sont durs pour faire des affaires en Chine. Mais Sandrine Zerbib et Aldo Spaanjaars ont d\u00e9j\u00e0 connu des moments difficiles. Ces deux v\u00e9t\u00e9rans du monde des affaires en Chine ont rassembl\u00e9 leurs exp\u00e9riences dans un nouveau livre qui arrive \u00e0 point nomm\u00e9 : Dragon Tactics : How Chinese Entrepreneurs Thrive in Uncertainty (BIS Publishers).<\/p>\n<p>Au milieu des ann\u00e9es 1990, Mme Zerbib \u00e9tait pr\u00e9sidente d&rsquo;Adidas Greater China. Elle est ensuite devenue PDG de l&rsquo;agr\u00e9gateur chinois de marques de consommation Dongxiang, ce qui lui a donn\u00e9 un poste d&rsquo;observation parfait pour comprendre la gestion entrepreneuriale chinoise. Aujourd&rsquo;hui, elle dirige sa propre entreprise de commerce \u00e9lectronique, Fulljet.<\/p>\n<p>Spaanjaars est un ancien PDG de Lacoste Greater China et un cofondateur de J. Walter Thompson Beijing (une agence de publicit\u00e9). Plus r\u00e9cemment, il a commenc\u00e9 \u00e0 travailler pour Fosun International, l&rsquo;une des plus grandes soci\u00e9t\u00e9s de capital-investissement de Chine.<\/p>\n","protected":false},"author":1,"featured_media":897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dragon Tactics : Critique de Paul French - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dragon Tactics : Critique de Paul French - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Il faut bien l&#039;admettre, les temps sont durs pour faire des affaires en Chine. Mais Sandrine Zerbib et Aldo Spaanjaars ont d\u00e9j\u00e0 connu des moments difficiles. Ces deux v\u00e9t\u00e9rans du monde des affaires en Chine ont rassembl\u00e9 leurs exp\u00e9riences dans un nouveau livre qui arrive \u00e0 point nomm\u00e9 : Dragon Tactics : How Chinese Entrepreneurs Thrive in Uncertainty (BIS Publishers). Au milieu des ann\u00e9es 1990, Mme Zerbib \u00e9tait pr\u00e9sidente d&#039;Adidas Greater China. Elle est ensuite devenue PDG de l&#039;agr\u00e9gateur chinois de marques de consommation Dongxiang, ce qui lui a donn\u00e9 un poste d&#039;observation parfait pour comprendre la gestion entrepreneuriale chinoise. Aujourd&#039;hui, elle dirige sa propre entreprise de commerce \u00e9lectronique, Fulljet. Spaanjaars est un ancien PDG de Lacoste Greater China et un cofondateur de J. Walter Thompson Beijing (une agence de publicit\u00e9). Plus r\u00e9cemment, il a commenc\u00e9 \u00e0 travailler pour Fosun International, l&#039;une des plus grandes soci\u00e9t\u00e9s de capital-investissement de Chine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/\" \/>\n<meta property=\"og:site_name\" content=\"Dragon Tactics\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-05T12:07:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T08:41:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/07\/Dragon-Tactics-Chinese-entrepreneurs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"arthur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"arthur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/\",\"url\":\"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/\",\"name\":\"Dragon Tactics : Critique de Paul French - Dragon Tactics\",\"isPartOf\":{\"@id\":\"https:\/\/www.dragontactics.com\/#website\"},\"datePublished\":\"2023-03-05T12:07:46+00:00\",\"dateModified\":\"2023-09-05T08:41:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.dragontactics.com\/#\/schema\/person\/61c91f892c6d617c7b1fd8d0517a7638\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dragontactics.com\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dragon Tactics : Critique de Paul French\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dragontactics.com\/#website\",\"url\":\"https:\/\/www.dragontactics.com\/\",\"name\":\"Dragon Tactics\",\"description\":\"How Chinese Entrepreneurs Thrive in Uncertainty\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dragontactics.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dragontactics.com\/#\/schema\/person\/61c91f892c6d617c7b1fd8d0517a7638\",\"name\":\"arthur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dragontactics.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/51cc598fb0703faf3c362ca48445b76c2ac10d72feead42fededfbba1490efca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/51cc598fb0703faf3c362ca48445b76c2ac10d72feead42fededfbba1490efca?s=96&d=mm&r=g\",\"caption\":\"arthur\"},\"sameAs\":[\"https:\/\/www.dragontactics.com\"],\"url\":\"https:\/\/www.dragontactics.com\/fr\/author\/arthur\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dragon Tactics : Critique de Paul French - Dragon Tactics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dragontactics.com\/2023\/03\/05\/dragon-tactics-review-by-paul-french\/","og_locale":"fr_FR","og_type":"article","og_title":"Dragon Tactics : Critique de Paul French - Dragon Tactics","og_description":"Il faut bien l'admettre, les temps sont durs pour faire des affaires en Chine. 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