Let’s face it, it’s a tough time to be doing business in China. But Sandrine Zerbib and Aldo Spaanjaars have seen tough times before. The two veterans of China business have now distilled their experiences into a new book that is particularly timely: Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty (BIS Publishers).
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Last episode of the series “They read, they liked” following the publication of the French version of Dragon Tactics by Dunod.
Jonathan Siboni, China expert, helps brands to grow in China with his startup Luxurynsight and shares his point of view in a few words after reading the book.
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https://www.lefigaro.fr/societes/mieux-cerner-le-dragon-pour-s-implanter-en-chine-20221023
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This week, following his careful reading of Dragon Tactics, I am honored to share the perception of François Candelon, Managing Director and Senior Partner of The Boston Consulting Group (BCG) and Global Director of BCG Henderson Institute.
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https://trends.levif.be/economie/entreprises/comment-se-developper-dans-un-monde-chaotique-l-experience-des-patrons-chinois/article-normal-1600297.html
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The success of Chinese companies is the envy of many. How to succeed in China? To answer this question, Ali Laïdi welcomes Sandrine Zerbib, a Frenchwoman who has been living in China for 25 years and is the co-author of the book “Dragon Tactics: the tactics of Chinese entrepreneurs to better lead in uncertainty”. “Talking…
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🔹 3 adjectives to define the profile of Chinese business leaders? Brilliant, willing, visionary. 🔹 Their greatest quality? Their ability to observe.They use data to the fullest to understand their markets and consumers. In the West, we were taught to think well, to be analytical. In China, they have been taught to observe well. They are ultra-sensitive…
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To read: “Dragon tactics” by Sandrine Zerbib and Aldo Spaanjaars (Editions DUNOD), which explains the success of Chinese management from #WeChat to #Shein. We were delighted to host Sandrine Zerbib at #ConversationsFRAsie2022. She spoke on #Globalization vs #Fragmentation and discussed with the rest of the panel how collaboration in a melting pot of cultures leads…
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Appearance on the set of Radio France Internationale, in Bruno Faure‘s program, Eco d’Ici, Eco d’Ailleurs The exchange with Stéphane Lagarde, online from Beijing as part of this program dedicated to international economic news, was dense and rich. Journalist and correspondent on the spot, Stéphane Lagarde is fond of Asia and I admit that we…