arthur, Author at Dragon Tactics

Dragon Tactics : Critique de Paul French

arthur — Sun, 05 Mar 2023 12:07:46 +0000

Il faut bien l’admettre, les temps sont durs pour faire des affaires en Chine. Mais Sandrine Zerbib et Aldo Spaanjaars ont déjà connu des moments difficiles. Ces deux vétérans du monde des affaires en Chine ont rassemblé leurs expériences dans un nouveau livre qui arrive à point nommé : Dragon Tactics : How Chinese Entrepreneurs Thrive in Uncertainty (BIS Publishers).

Au milieu des années 1990, Mme Zerbib était présidente d’Adidas Greater China. Elle est ensuite devenue PDG de l’agrégateur chinois de marques de consommation Dongxiang, ce qui lui a donné un poste d’observation parfait pour comprendre la gestion entrepreneuriale chinoise. Aujourd’hui, elle dirige sa propre entreprise de commerce électronique, Fulljet.

Spaanjaars est un ancien PDG de Lacoste Greater China et un cofondateur de J. Walter Thompson Beijing (une agence de publicité). Plus récemment, il a commencé à travailler pour Fosun International, l’une des plus grandes sociétés de capital-investissement de Chine.

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Webinar Dragon Tactics

arthur — Fri, 29 Apr 2022 10:37:10 +0000

Background

Even before the conflict in the Ukraine, the world had entered a new era of uncertainty. Covid 19
disruptions merely added to climate change challenges, a new geopolitical situation with the rise of China
and rapid digitization. This powerful combination of factors of uncertainty is putting increasing strain on
traditional business operating models.
Dragon Tactics, written by 2 China veterans – Aldo Spaanjaars and Sandrine Zerbib, makes the case that
Chinese entrepreneurs have only known uncertainty. They have grown their business in an environment
that has taught them to thrive in chaos and overcome constant challenges of uncertainty towards
converting China into a fast-paced consumer society and a powerhouse of innovation and survival.
Dragon Tactics, How Chinese Entrepreneurs Thrive in Uncertainty, not only unveils the secrets of how
Chinese companies operate and stay competitive in the midst of uncertainty but also provides a clear
understanding of the cultural forces driving the business practices that otherwise confound outsiders.
There are many lessons for Western leaders to learn — a new set of quite unexpected but proven business
management skills, how they came to be, and why they work — to not only succeed within China, but
more importantly, to better navigate an increasingly uncertain and volatile world far beyond China’s
borders.

About the webinar

Join our webinar to understand how Chinese entrepreneurs thrive in uncertainty and what lessons we
can learn from them.
The event would be especially interesting for a combination of China based management and
their counterparts at their global HQs to address ongoing challenges in making the China market
work within a global operational model.
The event will be moderated by Julie Harris, an experienced webinar host.

Webinar time: 16:00-18:00 GMT+8, 10:00-12:00 CET
Registration deadline: Monday 16th May 12:00pm GMT+8
ZOOM link: will be shared on Monday 16th May late afternoon GMT+8, in an email
TIME 2022-05-17
16:00 – 18:00 (GMT+8)
10:00 – 12:00 (CET)
VENUE Online, ZOOM

FEE Member: Free
Non Member: Free
*please register with your company email

AGENDA

16:00 – 16:10
Opening Remarks by Dr Ioana Kraft, the General Manager of Shanghai Chapter, European Chamber
16:10 – 16:40
Why in China, Do Some Fail and Others Succeed? In this section the authors will highlight reasons behind
failure, but more importantly make it clear what makes winners different.
16:40 – 17:10
5 major Dragon Tactics explained. For each Tactic, the cultural background will be highlighted and real
examples and why they work will be discussed.
17:10 – 17:40
This is a temporary preview link that will expire after a short period.

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Can the West learn from China?

arthur — Thu, 10 Mar 2022 14:33:43 +0000

In Dragon Tactics, Aldo Spaanjaars and Sandrine Zerbib make a compelling case, that in a rapidly digitising and increasingly uncertain and unpredictable global business environment, there is much to learn from successful Chinese entrepreneurs.

Drawing from their individual nearly 30 years’ experience in China gained in CEO, COO, and Founder positions in multinational corporations such as Adidas China and Lacoste China as well as domestic Chinese enterprises such as Fosun International (private equity) and Baozun (ecommerce), the authors reveal the secrets of how Chinese entrepreneurs became and stayed successful in this hyper competitive and unpredictable market.

Explaining the reasons behind the success of Chinese enterprises with concrete examples, industry insights, and direct commentary from some of China’s leading entrepreneurs, Dragon Tactics pulls back the curtain and reveals applicable strategies for success. Lessons that are highly relevant beyond China’s borders.

Dealing with political uncertainty, fickle consumers, changing economic contexts and rapid digitization, Chinese companies have developed management skills to thrive in such uncertainty. Dragon Tactics allows users to understand exactly how they do this. Taking a practical approach with actionable examples, this book is a great reference point for creating success and shaping your business in an increasingly unpredictable world.

Click below to be the first to see the inside pages.

About the authors

Aldo Spaanjaars builds bridges between Chinese and Western cultures, forging a path of decorated and award-winning international business. During his more than 25 years of China experience, he has held positions as the CEO of Lacoste China and COO of Adidas China and he was also the co-founder of J. Walter Thompson Beijing, a well-known advertising agency. Aldo currently is an Executive Vice President at Anta Sports, China’s leading domestic Sportswear company.

Sandrine Zerbib is a leading figure in the Chinese e-commerce and consumer business, with over 25 years of experience in leadership positions. In the mid-90s, as the President of Adidas Greater China, she created and developed the China business of Adidas from its nascent stage to its present market-leading position before becoming the CEO of Chinese Group Dongxiang and eventually creating her own business in the e-commerce operation industry, which, in early 2021 was acquired by China’s leading e-commerce service provider, Baozun. Sandrine occupies several board positions and is a part of the French Foreign Trade Advisors.

Details
Title: Dragon Tactics
Authors: Aldo Spaanjaars and Sandrine Zerbib
Publisher: BIS Publishers
English
Paperback with flaps
256 pages
25 x 20 cm
ISBN 97 89 06 36 95 187
Price: €24.00

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