{"id":1154,"date":"2022-10-06T15:16:00","date_gmt":"2022-10-06T13:16:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/2022\/10\/27\/bfm-tv\/"},"modified":"2023-09-04T11:12:22","modified_gmt":"2023-09-04T09:12:22","slug":"bfm-tv","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/zh-hans\/2022\/10\/06\/bfm-tv\/","title":{"rendered":"Sandrine Zerbib on BFM TV: The successes and failures of companies that have tackled the Chinese market."},"content":{"rendered":"\n<p>China is an example of strategy and success. And when companies fail within this very special market, the reasons for those failures are often instructive.<\/p>\n\n\n\n<p>These practices clearly show what works \ud83d\ude80\u2026 and what doesn&#8217;t \u274c<br>That&#8217;s the whole value of example and counter-example \ud83d\ude07<br><a href=\"https:\/\/www.linkedin.com\/company\/huawei\/\">Huawei<\/a>,&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/carrefour\/\">Carrefour<\/a>,&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/lor%C3%A9al\/\">L&#8217;Or\u00e9al<\/a>, Sandrine Zerbib discusses some examples of successes and failures on the set of Chine Eco.<br>Thanks to <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAA4_2TYBN1PhCgBUmmPIoZeJ1_aD1ehx6po\">Erwan MORICE<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/bfmtv\/\">BFMTV<\/a>&nbsp;for this invitation in the context of the release of the French version of <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=dragontactics&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#DragonTactics<\/a>.<br><br><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=china&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#China<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=entreprises&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Entreprises<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=innovation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Innovation<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=digital&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Digital<\/a>&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=succ%C3%A8s&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6988466938934878208\">#Success<\/a><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/10\/1-Sandrine-Z-BFM-oct-22-2.mp4-SRT-2.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>China is an example of strategy and success. 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