{"id":2006,"date":"2023-01-31T12:41:00","date_gmt":"2023-01-31T11:41:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/2023\/08\/31\/la-french-radio\/"},"modified":"2023-09-04T11:31:38","modified_gmt":"2023-09-04T09:31:38","slug":"la-french-radio","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/zh-hans\/2023\/01\/31\/la-french-radio\/","title":{"rendered":"La French Radio | At the heart of Chinese business reality"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lafrench.radio\/podcasts\/au-coeur-de-la-realite-des-entreprises-chinoises\/\">https:\/\/www.lafrench.radio\/podcasts\/au-coeur-de-la-realite-des-entreprises-chinoises\/<\/a> <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">This week, we meet Sandrine Zerbib. With over 30 years&#8217; experience in China&#8217;s consumer sector, including developing Adidas&#8217; business in China where she was President before becoming CEO of the Chinese Dongxiang Group and setting up her own e-commerce business, now sold, she talks to us about her book &#8220;Dragon Tactics&#8221;, co-written with Aldo Spaanjaars. Let&#8217;s hear it.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, rencontre avec Sandrine Zerbib. Avec plus de 30 ans d\u2019exp\u00e9rience dans le secteur de la consommation en Chine, notamment en d\u00e9veloppant l\u2019activit\u00e9 d\u2019Adidas en Chine o\u00f9 elle en \u00e9tait pr\u00e9sidente avant de devenir PDG du groupe chinois Dongxiang et de cr\u00e9er sa propre entreprise dans le commerce \u00e9lectronique, entreprise aujourd\u2019hui vendue, elle nous parle de son livre \u00ab Dragon Tactics \u00bb co-\u00e9crit avec Aldo Spaanjaars. On l\u2019\u00e9coute.<\/p>\n","protected":false},"author":2,"featured_media":2004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La French Radio | At the heart of Chinese business reality - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/2023\/01\/31\/la-french-radio\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La French Radio | At the heart of Chinese business reality - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"Cette semaine, rencontre avec Sandrine Zerbib. Avec plus de 30 ans d\u2019exp\u00e9rience dans le secteur de la consommation en Chine, notamment en d\u00e9veloppant l\u2019activit\u00e9 d\u2019Adidas en Chine o\u00f9 elle en \u00e9tait pr\u00e9sidente avant de devenir PDG du groupe chinois Dongxiang et de cr\u00e9er sa propre entreprise dans le commerce \u00e9lectronique, entreprise aujourd\u2019hui vendue, elle nous parle de son livre \u00ab Dragon Tactics \u00bb co-\u00e9crit avec Aldo Spaanjaars. 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