What’s the private domain in China, and what does it have to do with E-commerce?<\/p>\n\n\n\n
During the pandemic, brands and retailers increasingly turned to digital channels to compensate for offline retail losses. Private traffic is a way for brands to collect and own first-hand data, thus gaining more control over the customer experience – creating their own consumer groups to better engage with them, without relying purely on traditional advertising.<\/p>\n\n\n\n
As I’ve shared with you before (see my Alibaba article), E-commerce platforms’ business models have progressively shifted to that of media companies, making the cost of new customer acquisition skyrocket.<\/p>\n\n\n\n
Enter the private domain: a way for brands to connect with their target in a personalized way and for a better price.<\/p>\n\n\n\n
So how do brands play the game successfully?<\/p>\n\n\n\n
In this article, I break down key types of personal interactions that brands can have with consumers in the private domain, and how to do it best.<\/p>\n","protected":false},"excerpt":{"rendered":"
What’s the private domain in China, and what does…<\/p>\n","protected":false},"author":2,"featured_media":567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"\n