{"id":2472,"date":"2023-04-25T11:27:00","date_gmt":"2023-04-25T09:27:00","guid":{"rendered":"https:\/\/www.dragontactics.com\/2023\/10\/25\/business-france-la-strategie-des-marques\/"},"modified":"2023-10-25T11:28:47","modified_gmt":"2023-10-25T09:28:47","slug":"business-france-la-strategie-des-marques","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/zh-hans\/2023\/04\/25\/business-france-la-strategie-des-marques\/","title":{"rendered":"Business France, brand strategy"},"content":{"rendered":"\n<p>What are the fashion trends in China?<\/p>\n\n\n\n<p>This was one of the topics I addressed at the @Business France Forum, in my capacity as President of @BAOZUN Brand Management.<\/p>\n\n\n\n<p>A digital forum dedicated to new strategies for approaching consumers following the reopening of China, and the opportunities underway. \ud83d\udd39 These strategies are diverse, and are above all fluctuating. Because so is the mind of the consumer. And increasingly so, in a changing social and economic context. More on this in the video \ud83d\udc47<\/p>\n\n\n\n<p>Thank you Matthieu Rochette, Kola Chen, Xavier Chatte-Ruols and Karine Vergniol.<\/p>\n\n\n\n<p>#chine #consommation #ecommerce #forum\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business France la strat\u00e9gie des marques\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/IEyZCOAW0MM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What are the fashion trends in China? This was one of t&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business France, brand strategy - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/2023\/04\/25\/business-france-la-strategie-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business France, brand strategy - Dragon Tactics\" \/>\n<meta property=\"og:description\" content=\"What are the fashion trends in China? 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