On October 24, 2026, Sandrine Zerbib\u2014founder of ZW Conseil and an expert on the Chinese consumer market\u2014was a guest on the program *La Librairie de l\u2019\u00c9co*, broadcast on BFM Business and hosted by Emmanuel Lechypre.<\/p>\n\n
The show brought together a group of economists, investors, journalists, and experts to discuss key economic issues and the ideas explored in various books.<\/p>\n\n
Alongside Sandrine Zerbib were Jean-Marc Daniel, professor emeritus at ESCP Business School; Christian Chavagneux, editorialist at *Alternatives \u00c9conomiques*; David Baverez, investor, essayist, and speaker; Yves Menetrier, director of retirement services at Marsh; and Annalisa Cappellini, a journalist at BFM Business.<\/p>\n\n
Sandrine Zerbib\u2019s participation brought to this panel in-depth expertise regarding the Chinese market and its economic environment. As the founder of ZW Conseil and former president of Adidas Greater China, she possesses extensive experience in the development of international companies in China and in the evolution of Chinese consumer trends.<\/p>\n\n
The Chinese economy now occupies a central position in global trade. Its evolution represents a major challenge for European companies, which are contending with shifting consumer habits, intensifying international competition, and changes in trade relations.<\/p>\n\n
Understanding these dynamics is essential for companies that wish to adapt their strategies, strengthen their competitiveness, and identify new opportunities in international markets.<\/p>\n\n
Through exchanges among economists, business leaders, and authors, La Librairie de l\u2019\u00c9co provides a space for reflection, offering a better understanding of major contemporary economic issues and the transformations shaping the global economy.<\/p>\n\n
Sandrine Zerbib\u2019s appearance on this program illustrates the importance of combining economic analysis with concrete, on-the-ground experience\u2014particularly for gaining a better understanding of China\u2019s role in international trade and its economic relations with Europe.<\/p>\n\n