{"id":603,"date":"2022-01-30T16:53:31","date_gmt":"2022-01-30T15:53:31","guid":{"rendered":"https:\/\/www.dragontactics.com\/?p=603"},"modified":"2023-09-04T11:08:46","modified_gmt":"2023-09-04T09:08:46","slug":"sandrine-zerbib-talks-about-the-new-face-of-e-commerce-in-china-on-the-set-of-bfmtv","status":"publish","type":"post","link":"https:\/\/www.dragontactics.com\/zh-hans\/2022\/01\/30\/sandrine-zerbib-talks-about-the-new-face-of-e-commerce-in-china-on-the-set-of-bfmtv\/","title":{"rendered":"The new face of e-commerce in China"},"content":{"rendered":"\n<p>Why and how the profound changes in consumer habits are shaping a totally new relationship with digital and consumption? What strategies should brands develop?<\/p>\n\n\n\n<p>Buying is now a journey that we make while sitting in front of our smartphone, from home, in public transport\u2026 An immobile but virtually nomadic act!<\/p>\n\n\n\n<p>Once loyal to one or two high-profile platforms, consumers are moving around and brands need to be everywhere to capture volatile and less predictable buyers.<\/p>\n\n\n\n<p>Clicking on a site as we did for the past two decades is a thing of the past. Buying has become an experience, we want to meet people, have interactions and surprises. Emerging platforms are now competing with the e-commerce giants. Exciting.<\/p>\n\n\n\n<p>Thank you Erwan MORICE for this new invitation on the set of Chine Eco.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"698\" style=\"aspect-ratio: 1244 \/ 698;\" width=\"1244\" controls src=\"https:\/\/www.dragontactics.com\/wp-content\/uploads\/2022\/02\/Video-article-linkedin.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Why and how the profound changes in consumer habits are&#8230;<\/p>\n","protected":false},"author":2,"featured_media":617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The new face of e-commerce in China - Dragon Tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragontactics.com\/2022\/01\/30\/sandrine-zerbib-talks-about-the-new-face-of-e-commerce-in-china-on-the-set-of-bfmtv\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new face of e-commerce in China - 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