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Exploring Global Economic Challenges Through Expert Insights
On October 24, 2026, Sandrine Zerbib, founder of ZW Conseil and a specialist in Chinese consumer markets, appeared on La Librairie de l’Éco, a program broadcast on BFM Business and hosted by Emmanuel Lechypre.
The episode brought together a panel of economists, investors, journalists, and industry specialists to explore economic thinking and the ideas presented in influential books.
Alongside Sandrine Zerbib, the guests included Jean-Marc Daniel, Professor Emeritus at ESCP Business School; Christian Chavagneux, editorial writer at Alternatives Économiques; David Baverez, investor, author, and speaker; Yves Menetrier, Retirement Director at Marsh; and Annalisa Cappellini, journalist at BFM Business.
Sandrine Zerbib’s participation brought expertise in China’s consumer market and business environment to a panel with diverse economic backgrounds. As the founder of ZW Conseil and former President of Adidas Greater China, she has extensive experience with the Chinese market and its commercial dynamics.
China’s evolving economy remains an important topic for European businesses, particularly as companies navigate changes in consumer behavior, international competition, and global trade relationships. Understanding these developments is essential for businesses seeking to adapt their strategies and identify opportunities in international markets.
Through its discussions with economists, business leaders, and authors, La Librairie de l’Éco provides a platform for examining major economic issues and helping audiences better understand the forces shaping today’s global economy.
Sandrine Zerbib’s appearance reflects the importance of bringing practical international business experience into broader economic discussions, particularly when examining the relationship between China and the global marketplace.