Dragon Tactics : review by Paul French

Let’s face it, it’s a tough time to be doing business in China. But Sandrine Zerbib and Aldo Spaanjaars have seen tough times before. The two veterans of China business have now distilled their experiences into a new book that is particularly timely: Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty (BIS Publishers).

Back in the mid-1990s, Zerbib was President of Adidas Greater China. She later became the CEO of the Chinese consumer brand aggregator Dongxiang, which gave her a perfect observation post to understand Chinese entrepreneurial management. Today she runs her own e-commerce operation, Fulljet.

Spaanjaars is a former CEO of Lacoste Greater China and a co-founder of J. Walter Thompson Beijing (an advertising agency). Most recently, he has started working for Fosun International, one of China’s largest private equity firms.

Paul French chatted with Zerbib and Spaanjaars to try and understand their key “Dragon Tactics” and just how the last couple of years have upended the China business world.