Sandrine Zerbib has over 25 years of experience in the consumer business in China.
In the mid-90s, as the President of Adidas Greater China, she created and developed the China business of Adidas from its nascent stage to its present market-leading position before becoming the CEO of Chinese Group Dongxiang and eventually creating her own business in the e-commerce operation industry, which, in early 2021 was acquired by China’s leading e-commerce service provider, Baozun.
Thanks to her many years leading both Western, Chinese, and ultimately mixed businesses in China, she was able to observe the changes in the Chinese market and the rapid evolution of Chinese private companies. It gave her a chance to truly challenge what she used to take for granted, to analyse the pros and cons of Western and Chinese approaches to business, and to learn from the latter.