Category Archives: Press release

For a long time, the Chinese group Anta Sports focused on low-cost footwear, but it has since radically transformed its business model. By acquiring international brands such as Fila, Wilson, Salomon, and Arc’teryx, the company has gradually built a portfolio capable of competing with the world’s leading players in the industry. This strategy goes hand…

In just a few years, the Chinese group Anta Sports has established itself as a major player in the global sports market. Its strategy is largely based on acquiring well-known international brands, such as Fila, Salomon, and Arc’teryx, and then expanding them in China and abroad. According to Sandrine Zerbib, former head of Adidas in…

As a guest on La Semaine de l’Éco on France 24, Sandrine Zerbib-Wang, founder of ZW Conseil and a specialist in the Chinese market, analyzes relations between the United States and China in the context of Donald Trump’s official visit. Despite a warm welcome and several trade commitments, tensions between the world’s two leading powers…

As a guest on the France 5 program “En société,” Sandrine Zerbib, founder of ZW Conseil, former Adidas representative in China, and co-author of Dragon Tactics, discusses the relationship between Donald Trump and Xi Jinping and, more broadly, the rivalry between the United States and China. According to the analysis presented on the program, the…

At a time when sports consumption in China is holding up despite the broader trend, CGTN Français spoke with Sandrine Zerbib, founder and president of ZW Conseil and former president of Adidas Greater China. Drawing on her unique expertise at the crossroads of the Chinese and international markets, she explains how sport has become much…

Behind the Major Brands: A Textile Industry That Is Difficult to Decipher. Who actually makes the clothes sold by Kiabi, H&M, Zara, or Shein? Behind the very low prices and constantly changing collections lies a complex manufacturing chain, largely based on subcontracting and particularly difficult to trace. As Shein continues to expand in France, particularly…

This Thursday, February 5, 2026, the Paris judicial court will rule, on appeal, on Shein’s suspension in France. Blamed for every ill by European textile manufacturers, Shein claims it produces in the same factories as most of its competitors. Do all our clothes really come out of the same factories? In French fashion, as at…

ANALYSIS – Already the owner of Salomon and Fila, the group is set to buy a 29% stake in the German brand from the Pinault family, for €1.5 billion. Nearly twenty years after buying Puma to make it the cornerstone of the sport and lifestyle division of its empire, the Pinault family has finally found…