Sandrine Zerbib on BFM TV: The successes and failures of companies that have tackled the Chinese market.

China is an example of strategy and success. And when companies fail within this very special market, the reasons for those failures are often instructive.

These practices clearly show what works 🚀… and what doesn’t ❌
That’s the whole value of example and counter-example 😇
HuaweiCarrefourL’Oréal, Sandrine Zerbib discusses some examples of successes and failures on the set of Chine Eco.
Thanks to Erwan MORICE and BFMTV for this invitation in the context of the release of the French version of #DragonTactics.

#China #Entreprises #Innovation #Digital #Success