Author Archives: dragontactics

In a country like China, where uncertainty is linked to political decisions, entrepreneurship requires specific strategies to adapt to this type of external shock. In Dragon Tactics, Sandrine Zeerbib and Aldo Spaanjaars present the strategies chosen by Xiami, Tencent and Huawei. The Western world is increasingly interventionist and political, and therefore uncertain, as the indirect consequences of political decisions are often underestimated. For investors, forecasts from economic institutes, central banks and official statistics remain useful, but insufficient. The lessons of history and geopolitical as well as economic and financial knowledge will be even more decisive.

https://www.linkedin.com/pulse/les-tactiques-des-g%25C3%25A9ants-de-la-tech-chinoise-pour-mieux-jouvenot/?trackingId=3fAHpR6wTYqZZMkNxauRcw%3D%3D

https://www.bsmart.fr/video/16954-smart-tech-emission-16-novembre-2022

https://ww.fashionnetwork.com/news/Podcast-sandrine-zerbib-analyses-the-chinese-market-s-evolution-since-the-1990s,1456368.html

Last episode of the series “They read, they liked” following the publication of the French version of Dragon Tactics by Dunod.

Jonathan Siboni, China expert, helps brands to grow in China with his startup Luxurynsight and shares his point of view in a few words after reading the book.

https://trends.levif.be/entreprises/comment-se-developper-dans-un-monde-chaotique-lexperience-des-patrons-chinois/

https://www.lefigaro.fr/societes/mieux-cerner-le-dragon-pour-s-implanter-en-chine-20221023

https://trends.levif.be/economie/entreprises/comment-se-developper-dans-un-monde-chaotique-l-experience-des-patrons-chinois/article-normal-1600297.html

The success of Chinese companies is the envy of many. How to succeed in China? To answer this question, Ali Laïdi welcomes Sandrine Zerbib, a Frenchwoman who has been living in China for 25 years and is the co-author of the book “Dragon Tactics: the tactics of Chinese entrepreneurs to better lead in uncertainty”. “Talking…