Why and how the profound changes in consumer habits are shaping a totally new relationship with digital and consumption? What strategies should brands develop?
Buying is now a journey that we make while sitting in front of our smartphone, from home, in public transport… An immobile but virtually nomadic act!
Once loyal to one or two high-profile platforms, consumers are moving around and brands need to be everywhere to capture volatile and less predictable buyers.
Clicking on a site as we did for the past two decades is a thing of the past. Buying has become an experience, we want to meet people, have interactions and surprises. Emerging platforms are now competing with the e-commerce giants. Exciting.
Thank you Erwan MORICE for this new invitation on the set of Chine Eco.