Discover Dragon Tactics 

How did world-renowned Chinese companies like Haier, Huawei, Alibaba (and many others) become successful so quickly in one of the world’s most unpredictable, hyper-competitive markets?  

Informed by decades of living and working in China, Aldo Spaanjaars and I joined forces to share our combined experiences on what goes into navigating the local uncertainties that frustrate and intimidate most Western brands.  

“𝐃𝐫𝐚𝐠𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬” was born out of the necessity to not only unveil the secrets of how Chinese companies operate and stay competitive, but also provide a clear understanding of the cultural forces driving the business practices that otherwise confound outsiders.  

There are indeed many lessons for Western leaders to learn, to not only succeed in China, but more importantly, to better navigate an increasingly uncertain and volatile world. You can find more information here: