Category Archives: News

Invitée de La Grande Interview sur BFM Business, Sandrine Zerbib, cheffe d’entreprise et ancienne présidente d’Adidas Chine, intervient aux côtés de l’économiste Jean-Paul Tchang et de l’eurodéputée Aurore Lalucq. L’émission revient notamment sur les conséquences économiques de la politique commerciale de Donald Trump et sur les relations entre les États-Unis, la Chine et l’Europe. Sandrine Zerbib…

Rather than saying no outright, the Chinese prefer to try many things and then judge. They experiment. So when asked: would you be prepared to replace your boss with an artificial intelligence? It all depends for whom. In China, you’ll get more yeses than in Europe. In fact, China is home to the first female…

Volatility – Uncertainty – Complexity – Ambiguity   Welcome to the VUCA word.   This acronym perfectly describes the situation of change and unpredictability we are facing. It has even become the new norm in the business world.   Did you know that this acronym is already 35 years old ? It develops an approach and a philosophy…

It was an honour to be the guests of coach and speaker David Lancefield‘s podcast.  How do Chinese entrepreneurs run their business and manage their companies in today’s China?  ✳️ “Much of the management thinking and practices we use comes from Western companies. This episode fills this gap by delving into what it takes for companies to…

Sandrine Zerbib, the former President of Adidas Greater China and a leading e-commerce expert, shares her insights on establishing Adidas in China in the 90s. She discusses the evolving preferences of Chinese consumers, their growing desire for entertainment, their demand for swift access to new products, and the importance of large social commerce platforms. Her…

Today, we focus on Sandrine ZERBIB’s interview to introduce the theme of her book on entrepreneurship in China.

Sandrine had the opportunity to analyze the advantages and disadvantages of Western and Chinese approaches to business, and draw valuable lessons from them, which she sets out in her book “Dragon Tactics”, co-written with Aldo Spaanjaars in 2022.

Did you know that perfume sales are exploding in China? And that the market is set to double again by 2025? And why? 🎧 Explanations in this new podcast ❇️ A product category with a bright future in Chinese growth, and logically an interesting target for developers or investors… with a nose 😉 #China #Market…

Aldo Spaanjaars, the former CEO of Lacoste in China and author of “Dragon Tactics,” shares valuable insights about retail company turnarounds. He demonstrates how the notion of hierarchy is different in China, and how unique company structures ensure agility in a culture of power distance.His golden advice of “feeling the stones as you cross the…

The business world often wonders why Chinese companies such as Huawei, Alibaba, Tencent…, are performing so well in terms of competitiveness and international market share gains, while some Western companies are finding it extremely difficult to establish themselves in China (failure of Amazon, Carrefour). All the answers can be found in a recent book by Sandrine Zerbib and Aldo Spaanjaars entitled: Dragon Tactics: how Chinese entrepreneurs thrive in uncertainty, BIS Publishers, August 30, 2022, 240 pages.