Tea Be Damned! Inside The Massive Starbucks Bet On China’s Shift To Coffee

A gigantic and multi-faceted new location near Shanghai epitomizes the American giant’s ambition to quench China’s growing but still-nascent thirst for coffee.

Translation of the report of Les Echos on Nov 7, 2023

https://www.lesechos.fr/weekend/business-story/comment-starbucks-profite-de-la-fievre-du-cafe-en-chine-2027222

https://www.lesechos.fr/weekend/business-story/comment-starbucks-profite-de-la-fievre-du-cafe-en-chine-2027222