Category Archives: Press EN

At a time when sports consumption in China is holding up despite the broader trend, CGTN Français spoke with Sandrine Zerbib, founder and president of ZW Conseil and former president of Adidas Greater China. Drawing on her unique expertise at the crossroads of the Chinese and international markets, she explains how sport has become much…

As a guest on La Semaine de l’Éco on France 24, Sandrine Zerbib-Wang, founder of ZW Conseil and a specialist in the Chinese market, analyzes relations between the United States and China in the context of Donald Trump’s official visit. Despite a warm welcome and several trade commitments, tensions between the world’s two leading powers…

As a guest on the France 5 program “En société,” Sandrine Zerbib, founder of ZW Conseil, former Adidas representative in China, and co-author of Dragon Tactics, discusses the relationship between Donald Trump and Xi Jinping and, more broadly, the rivalry between the United States and China. According to the analysis presented on the program, the…

In just a few years, the Chinese group Anta Sports has established itself as a major player in the global sports market. Its strategy is largely based on acquiring well-known international brands, such as Fila, Salomon, and Arc’teryx, and then expanding them in China and abroad. According to Sandrine Zerbib, former head of Adidas in…

For a long time, the Chinese group Anta Sports focused on low-cost footwear, but it has since radically transformed its business model. By acquiring international brands such as Fila, Wilson, Salomon, and Arc’teryx, the company has gradually built a portfolio capable of competing with the world’s leading players in the industry. This strategy goes hand…

Faced with the slowdown of the Chinese economy, consumers appear to be significantly changing their habits. Purchases aimed at displaying social status are losing ground in favor of more thoughtful consumption, focused on price, usefulness, and the feeling of getting a good deal. This shift is benefiting new players that are able to offer attractive…