Category Archives: Press EN

With a population of more than 1.4 billion, China remains a particularly attractive market for foreign companies. Many international groups still see significant opportunities for growth there. However, successfully establishing a presence in the country has become more complex than it once was.Faced with local competition, regulatory requirements, geopolitical tensions, and changing consumer behavior, Western…

Sandrine Zerbib of Lazard Consulting spent around thirty years in China. She explains the key strategies for successfully investing in the Chinese market. In a world where globalization increasingly seems to be a thing of the past, do China and its 1.4 billion inhabitants still represent an accessible market for a Belgian company? Yes, according…

Le Figaro https://www.lefigaro.fr/conso/shein-temu-aliexpress-de-rome-a-stockholm-comment-nos-voisins-europeens-luttent-aussi-contre-les-plateformes-chinoises-20251127

In Paris, Adidas is taking advantage of the build-up to the Olympic Games to showcase its renewed ambitions. After a particularly difficult period, the German sportswear giant is seeking to regain positive momentum and put its brand back in the spotlight. Several celebrities and athletes attended the event organized by Adidas, including Zinedine Zidane, Pharrell…

Adidas is going through another difficult period in the Chinese market. The German sportswear giant has launched an in-depth investigation following allegations of corruption involving some of its employees in China. The case reportedly came to light through an anonymous letter posted on the Chinese social media platform Xiaohongshu, in which several staff members were…

China is plunging Adidas back into trouble. The German sportswear manufacturer, which is only just recovering from the end of its collaboration with the American rapper Kanye West, now finds itself at the centre of a corruption scandal allegedly involving employees of the group in China. An anonymous letter and bribes too, according to the…

On social media, the brand is fuelling a consumer frenzy the likes of which we have rarely seen. Every day, hordes of influencers film themselves unboxing pouches or parcels. Out spill heaps of translucent bags bearing the Shein logo, containing their finds. Floral, green and blue crop tops, skirts, jackets, as well as false eyelashes,…

E-commerce: Mr Huang Zheng, the founder of Pinduoduo, Temu’s parent company, embodies a new generation of Chinese “serial entrepreneurs”“Jack Ma has found his clone, and that is not good news for Alibaba.”The meteoric rise of the young rival Pinduoduo (PDD), led by the discreet Huang Zheng, prompted the founder of the Chinese e-commerce giant to…

Faced with the slowdown of the Chinese economy, consumers appear to be significantly changing their habits. Purchases aimed at displaying social status are losing ground in favor of more thoughtful consumption, focused on price, usefulness, and the feeling of getting a good deal. This shift is benefiting new players that are able to offer attractive…