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简体中文Diverse Perspectives on the Major Challenges Facing the Global Economy On October 24, 2026, Sandrine Zerbib—founder of ZW Conseil and an expert on the Chinese consumer market—was a guest on the program *La Librairie de l’Éco*, broadcast on BFM Business and hosted by Emmanuel Lechypre. The show brought together a group of economists, investors, journalists,…
Category Archives: Press EN
Press EN, Press release, Uncategorized
France Inter: China and Europe – Between Economic Competition and the Need for Cooperation
27
Oct
Oct
China’s Economic Model Facing European Challenges Appearing on the Recto-Verso program on France Inter, Sandrine Zerbib examines the differences between the Chinese and European economies, as well as the challenges arising from their trade competition. According to Zerbib, China’s economic strength is primarily driven by its industrial sector and massive investments. Unlike European economies, which…
24
Oct
Oct
Exploring Global Economic Challenges Through Expert Insights On October 24, 2026, Sandrine Zerbib, founder of ZW Conseil and a specialist in Chinese consumer markets, appeared on La Librairie de l’Éco, a program broadcast on BFM Business and hosted by Emmanuel Lechypre. The episode brought together a panel of economists, investors, journalists, and industry specialists to explore…
News, Press EN, Uncategorized
France Inter : China and Europe – Between Economic Competition and the Need for Cooperation
17
Oct
Oct
China’s Economic Model Facing European Challenges Appearing on the Recto-Verso program on France Inter, Sandrine Zerbib discusses the differences between the Chinese and European economies, as well as the challenges arising from their economic competition. According to Zerbib, China’s economic strength is primarily based on its industrial sector and massive investments. Unlike European economies, which are more…
Press EN, Press release, Uncategorized
Le Monde : Anta, the Chinese sportswear brand taking on the Western market.
06
Aug
Aug
For a long time, the Chinese group Anta Sports focused on low-cost footwear, but it has since radically transformed its business model. By acquiring international brands such as Fila, Wilson, Salomon, and Arc’teryx, the company has gradually built a portfolio capable of competing with the world’s leading players in the industry. This strategy goes hand…
Press EN, Press release, Uncategorized
Le Monde.fr : Anta, the Chinese sportswear brand acquiring its foreign rivals to conquer the Western market.
03
Aug
Aug
In just a few years, the Chinese group Anta Sports has established itself as a major player in the global sports market. Its strategy is largely based on acquiring well-known international brands, such as Fila, Salomon, and Arc’teryx, and then expanding them in China and abroad. According to Sandrine Zerbib, former head of Adidas in…
18
Jul
Jul
The German sportswear giant is regaining momentum under the leadership of its new CEO, who joined the company in January after coming from Puma, while its American rival is struggling to meet expectations. The view over the whole of Paris is spectacular, matching Adidas’s renewed ambitions. During the Olympic Games, the three-stripe brand set up…
Press EN, Press release, Uncategorized
France 24 : United States–China: Between Economic Rapprochement and Persistent Rivalry.
15
May
May
As a guest on La Semaine de l’Éco on France 24, Sandrine Zerbib-Wang, founder of ZW Conseil and a specialist in the Chinese market, analyzes relations between the United States and China in the context of Donald Trump’s official visit. Despite a warm welcome and several trade commitments, tensions between the world’s two leading powers…
Press EN, Press release, Uncategorized
France 5 : Trump and Xi Jinping: A Global Rivalry Between Confrontation and Dialogue.
15
May
May
As a guest on the France 5 program “En société,” Sandrine Zerbib, founder of ZW Conseil, former Adidas representative in China, and co-author of Dragon Tactics, discusses the relationship between Donald Trump and Xi Jinping and, more broadly, the rivalry between the United States and China. According to the analysis presented on the program, the…
Press EN, Press release, Uncategorized
CGTN : Interview with Sandrine Zerbib: Sport in China, a Reflection of a Changing Society.
15
Apr
Apr
At a time when sports consumption in China is holding up despite the broader trend, CGTN Français spoke with Sandrine Zerbib, founder and president of ZW Conseil and former president of Adidas Greater China. Drawing on her unique expertise at the crossroads of the Chinese and international markets, she explains how sport has become much…