Category Archives: Press EN

Sandrine Zerbib of Lazard Consulting spent around thirty years in China. She explains the key strategies for successfully investing in the Chinese market. In a world where globalization increasingly seems to be a thing of the past, do China and its 1.4 billion inhabitants still represent an accessible market for a Belgian company? Yes, according…

With a population of more than 1.4 billion, China remains a particularly attractive market for foreign companies. Many international groups still see significant opportunities for growth there. However, successfully establishing a presence in the country has become more complex than it once was.Faced with local competition, regulatory requirements, geopolitical tensions, and changing consumer behavior, Western…

In Paris, Adidas is taking advantage of the build-up to the Olympic Games to showcase its renewed ambitions. After a particularly difficult period, the German sportswear giant is seeking to regain positive momentum and put its brand back in the spotlight. Several celebrities and athletes attended the event organized by Adidas, including Zinedine Zidane, Pharrell…

The German sportswear giant is regaining momentum under the leadership of its new CEO, who joined the company in January after coming from Puma, while its American rival is struggling to meet expectations. The view over the whole of Paris is spectacular, matching Adidas’s renewed ambitions. During the Olympic Games, the three-stripe brand set up…

Let us start with an obvious fact that many still refuse to face. The emergence of new, highly digital players is not the cause of the industry’s difficulties, but rather a reflection of them. Over the past ten years, part of the French fashion ecosystem has failed to adapt to changing consumer demand. Today, moral…

China is plunging Adidas back into trouble. The German sportswear manufacturer, which is only just recovering from the end of its collaboration with the American rapper Kanye West, now finds itself at the centre of a corruption scandal allegedly involving employees of the group in China. An anonymous letter and bribes too, according to the…

On social media, the brand is fuelling a consumer frenzy the likes of which we have rarely seen. Every day, hordes of influencers film themselves unboxing pouches or parcels. Out spill heaps of translucent bags bearing the Shein logo, containing their finds. Floral, green and blue crop tops, skirts, jackets, as well as false eyelashes,…

E-commerce: Mr Huang Zheng, the founder of Pinduoduo, Temu’s parent company, embodies a new generation of Chinese “serial entrepreneurs”“Jack Ma has found his clone, and that is not good news for Alibaba.”The meteoric rise of the young rival Pinduoduo (PDD), led by the discreet Huang Zheng, prompted the founder of the Chinese e-commerce giant to…