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A breathtaking rise for a group founded as recently as 2015 in Shanghai by the son of a factory worker who previously worked at Google. He embodies a new generation of Chinese ‘serial entrepreneurs’ for whom the world’s largest online market is no longer enough, and who are unashamedly setting out to conquer the world….
Category Archives: Press EN
The difficulties faced by French clothing retailers cannot be explained solely by the rise in international competition. The problem is also industrial in nature: some companies have been slow to adapt their operations to new market expectations, particularly in terms of speed, efficiency and competitiveness. The arrival of entirely digital players such as Shein highlights…
In northern Chile, the Atacama Desert unfolds its surreal, scorched-earth-colored landscapes. A few kilometers from the international port of Iquique, toxic fumes drift above an illegal clothing dump. Some items are still sealed in their Shein plastic packaging, tagged, never tried on. Trucks make their way up the chaotic dirt track; young drivers are paid…
Press EN, Press release, Uncategorized
Offshoring, cutting margins… Losing momentum because of tariffs, Nike forced to rethink its model
14
Sep
Sep
ANALYSIS: The trade war waged by Donald Trump weighed on the American sportswear maker’s quarterly net income, which fell by 31%. A huge blow against his own side. By drastically raising U.S. tariffs on goods coming from Asia, Donald Trump has forced America’s sportswear star Nike into a deep rethink of its model. The giant,…
14
Sep
Sep
Nike is going through a difficult period. The American group saw its quarterly net profit fall by 31%, driven in particular by higher tariffs and a tougher trading environment. The company nonetheless remains a global giant, with significant sales in North America, Europe, and China. The Chinese market is precisely one of Nike’s main challenges….
14
Sep
Sep
INVESTIGATION – The country’s economy has been running at a slower pace since the end of the pandemic. Still keen on Western brands but worried about their finances, buyers are turning to the secondhand market. Wedged between Lanzhou noodle-soup stalls and real estate agencies, the glass-fronted shop blends into the landscape. Just a colored neon…
Press EN, Press release, Uncategorized
China’s Anta faces the challenge of reviving Puma in the race behind Nike and Adidas.
14
Sep
Sep
ANALYSIS – Already the owner of Salomon and Fila, the group is set to buy a 29% stake in the German brand from the Pinault family, for €1.5 billion. Nearly twenty years after buying Puma to make it the cornerstone of the sport and lifestyle division of its empire, the Pinault family has finally found…
Press EN, Press release, Uncategorized
Shein, H&M, Décathlon, Kiabi… Where do your clothes really come from?
14
Sep
Sep
This Thursday, February 5, 2026, the Paris judicial court will rule, on appeal, on Shein’s suspension in France. Blamed for every ill by European textile manufacturers, Shein claims it produces in the same factories as most of its competitors. Do all our clothes really come out of the same factories? In French fashion, as at…
Press EN, Press release, Uncategorized
It’s Not Just Shein: Decathlon, Kiabi and H&M Cited for Their Links to Similar Suppliers — What the Brands Say.
14
Sep
Sep
Behind the Major Brands: A Textile Industry That Is Difficult to Decipher. Who actually makes the clothes sold by Kiabi, H&M, Zara, or Shein? Behind the very low prices and constantly changing collections lies a complex manufacturing chain, largely based on subcontracting and particularly difficult to trace. As Shein continues to expand in France, particularly…