Category Archives: Press EN

Behind the Major Brands: A Textile Industry That Is Difficult to Decipher. Who actually makes the clothes sold by Kiabi, H&M, Zara, or Shein? Behind the very low prices and constantly changing collections lies a complex manufacturing chain, largely based on subcontracting and particularly difficult to trace. As Shein continues to expand in France, particularly…

This Thursday, February 5, 2026, the Paris judicial court will rule, on appeal, on Shein’s suspension in France. Blamed for every ill by European textile manufacturers, Shein claims it produces in the same factories as most of its competitors. Do all our clothes really come out of the same factories? In French fashion, as at…

ANALYSIS – Already the owner of Salomon and Fila, the group is set to buy a 29% stake in the German brand from the Pinault family, for €1.5 billion. Nearly twenty years after buying Puma to make it the cornerstone of the sport and lifestyle division of its empire, the Pinault family has finally found…

INVESTIGATION – The country’s economy has been running at a slower pace since the end of the pandemic. Still keen on Western brands but worried about their finances, buyers are turning to the secondhand market. Wedged between Lanzhou noodle-soup stalls and real estate agencies, the glass-fronted shop blends into the landscape. Just a colored neon…

Nike is going through a difficult period. The American group saw its quarterly net profit fall by 31%, driven in particular by higher tariffs and a tougher trading environment. The company nonetheless remains a global giant, with significant sales in North America, Europe, and China. The Chinese market is precisely one of Nike’s main challenges….

Le Figarohttps://www.lefigaro.fr/international/14-heures-de-travail-par-jour-pas-de-week-end-500-euros-de-salaires-par-mois-plongee-dans-les-coulisses-des-ateliers-de-la-sueur-chinois-de-shein-20251212

In northern Chile, the Atacama Desert unfolds its surreal, scorched-earth-colored landscapes. A few kilometers from the international port of Iquique, toxic fumes drift above an illegal clothing dump. Some items are still sealed in their Shein plastic packaging, tagged, never tried on. Trucks make their way up the chaotic dirt track; young drivers are paid…

ANALYSIS: The trade war waged by Donald Trump weighed on the American sportswear maker’s quarterly net income, which fell by 31%. A huge blow against his own side. By drastically raising U.S. tariffs on goods coming from Asia, Donald Trump has forced America’s sportswear star Nike into a deep rethink of its model. The giant,…

Let us start with an obvious fact that many still refuse to face. The emergence of new, highly digital players is not the cause of the industry’s difficulties, but rather a reflection of them. Over the past ten years, part of the French fashion ecosystem has failed to adapt to changing consumer demand. Today, moral…