Category Archives: Press release

INVESTIGATION – The country’s economy has been running at a slower pace since the end of the pandemic. Still keen on Western brands but worried about their finances, buyers are turning to the secondhand market. Wedged between Lanzhou noodle-soup stalls and real estate agencies, the glass-fronted shop blends into the landscape. Just a colored neon…

Nike is going through a difficult period. The American group saw its quarterly net profit fall by 31%, driven in particular by higher tariffs and a tougher trading environment. The company nonetheless remains a global giant, with significant sales in North America, Europe, and China. The Chinese market is precisely one of Nike’s main challenges….

In northern Chile, the Atacama Desert unfolds its surreal, scorched-earth-colored landscapes. A few kilometers from the international port of Iquique, toxic fumes drift above an illegal clothing dump. Some items are still sealed in their Shein plastic packaging, tagged, never tried on. Trucks make their way up the chaotic dirt track; young drivers are paid…

ANALYSIS: The trade war waged by Donald Trump weighed on the American sportswear maker’s quarterly net income, which fell by 31%. A huge blow against his own side. By drastically raising U.S. tariffs on goods coming from Asia, Donald Trump has forced America’s sportswear star Nike into a deep rethink of its model. The giant,…

Let us start with an obvious fact that many still refuse to face. The emergence of new, highly digital players is not the cause of the industry’s difficulties, but rather a reflection of them. Over the past ten years, part of the French fashion ecosystem has failed to adapt to changing consumer demand. Today, moral…

The difficulties faced by French clothing retailers cannot be explained solely by the rise in international competition. The problem is also industrial in nature: some companies have been slow to adapt their operations to new market expectations, particularly in terms of speed, efficiency and competitiveness. The arrival of entirely digital players such as Shein highlights…

With a population of more than 1.4 billion, China remains a particularly attractive market for foreign companies. Many international groups still see significant opportunities for growth there. However, successfully establishing a presence in the country has become more complex than it once was.Faced with local competition, regulatory requirements, geopolitical tensions, and changing consumer behavior, Western…

Sandrine Zerbib of Lazard Consulting spent around thirty years in China. She explains the key strategies for successfully investing in the Chinese market. In a world where globalization increasingly seems to be a thing of the past, do China and its 1.4 billion inhabitants still represent an accessible market for a Belgian company? Yes, according…