Category Archives: Press release

Entrepreneurs are facing a new era of tremendous unpredictability and uncertainty. Covid-19. Ukraine. Energy prices. Climate challenges. Rapid digitization and robotization. And all that in a fully new geopolitical landscape. Why are Chinese entrepreneurs coping so well? The simplest answer is … they never had it easy! They have always had extremely uncertain and unpredictable…

What is business like in China? How does it work in Europe? What forms of hierarchy are at work, and what is the place and role of the manager?

Actu Retail gave me the space to develop my ideas and share my experience of China. 
➡️ Why I wanted to write Dragon Tactics with Aldo Spaanjaars, why international brands succeed and others fail in China, what is the essence of the philosophy of change, how do Chinese bosses behave, what will become of corporate…

📖 Delighted to have opened the pages and shared the keys to our Dragon Tactics book with Ashley Dudarenok 艾熙丽, along with Aldo Spaanjaars. Ashley is an entrepreneur, author, digital and marketing expert who is well known and widely followed in China for the quality of her work. We talked about how Chinese entrepreneurs are developing their businesses…

“Become as fluid as water that always finds its way by adapting to the terrain”

Sandrine Zerbib had the opportunity to analyze the advantages and disadvantages of Western and Chinese approaches to business, and drew valuable lessons from them, which she sets out in her book “Dragon Tactics”, co-written with Aldo Spaanjaars in 2022. Take time to read this long interview with Sandrine https://www.linkedin.com/pulse/dragon-tactics-les-entrepreneurs-chinois-face%3FtrackingId=UwaEBGBg4Ny6CPYGR5rfTg%253D%253D/?trackingId=UwaEBGBg4Ny6CPYGR5rfTg%3D%3D

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