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Interview of the authors with Paul French in the China-Britain Business Council magazine about the book Dragon Tactics. Aldo Spaanjaars and Sandrine Zerbib had the opportunity to discuss here the management culture in China and some of the typical strategies of business leaders. Fascinated by the management intelligence that they have observed for 30 years, it was also necessary to…
Author Archives: dragontactics
28
Sep
Sep
“Les entrepreneurs et les chefs d’entreprise sont confrontés à une nouvelle ère d’imprévisibilité et d’incertitude.incertitude. Covid-19. Ukraine. Prix de l’énergie. Défis climatiques. Numérisation et robotisation rapides. Et tout celadans un paysage géopolitique entièrement nouveau. Pourquoi les entrepreneurs chinois s’en sortent-ils si bien ? La réponse la plus simple est la suivante : ils n’ont jamais…
15
Sep
Sep
In the highly uncertain world ahead, Western managers would do well to learn from their Chinese counterparts for their ability to adapt and their speed of execution. https://lexpansion.lexpress.fr/actualite-economique/ce-que-les-patrons-chinois-ont-a-nous-apprendre-sur-la-gestion-du-chaos_2179742.html
09
Sep
Sep
Paul-Henri Moinet’s analysis bounces off what Sandrine Zerbib develops in the book with Aldo Spaanjaars.book with Aldo Spaanjaars, and it’s gratifying to see the conversation continue with echoeswith echoes from other writers passionate about the same subject: the culture and way of working ofin China. Excerpt 👇🏼 “The Chinese conception of business reverses many Western…
25
Aug
Aug
I’m always glad to discuss consumption trends, regulations and competitive landscape in China. This was the subject of a webinar hosted by HSBC and it was a great pleasure to speak with Magnus Grimeland, founder and CEO of Antler. In this video, I briefly explain the impact of the pandemic and health measures as well…
26
Jul
Jul
Back to school will be full of surprises! And there are some announcements that are extremely pleasing to share. My book Dragon Tactics, co-written with Aldo Spaanjaars, will be published in French this autumn by Dunod. Many thanks to BMF TV for letting me relay this good news. I’ll tell you more when the time…
06
Jul
Jul
This new concept is not the easiest in the world to grasp. Its very definition is not easy. But we’re trying 👉 A metaverse networks different immersive, interconnected virtual environments in which many people can interact with each other, and with digital objects, while operating virtual representations – or avatars – of themselves. What’s the…
29
Jun
Jun
The answer is yes 🚀 Proof by 9 with Shein, whose story I briefly tell in this mini-podcast. Working hand in hand with Tiktok, Shein entered the lives of young people in record time and exploded worldwide. 💥 Addressing young people in their own language, responding to their constant need for novelty and leveraging digital…
21
Jun
Jun
The Chinese way of management is shaking up our habits. I share today a new specificity of Chinese leadership… 👉 … the influence of family culture within companies. 💡 This is one of the main lessons I learned from China in terms of personnel management. And this is what I miss the most outside China…
20
Jun
Jun
Sandrine Zerbib, founder of Full Jet, and co-author of “Dragon Tactics” which is expected to be published in French at the end of August, took a look at China and the metaverse in the China Eco program presented by Erwan Morice. The concept is not the easiest in the world to grasp. A metaverse is a…