Category Archives: News

After three years of pandemics, Beijing’s draconian policies have put a damper on its economic ambitions. And while the country now intends to turn the tide, its strategy of moving upmarket will not succeed overnight.

Cette semaine, rencontre avec Sandrine Zerbib. Avec plus de 30 ans d’expérience dans le secteur de la consommation en Chine, notamment en développant l’activité d’Adidas en Chine où elle en était présidente avant de devenir PDG du groupe chinois Dongxiang et de créer sa propre entreprise dans le commerce électronique, entreprise aujourd’hui vendue, elle nous parle de son livre « Dragon Tactics » co-écrit avec Aldo Spaanjaars. On l’écoute.

China is emerging from a very long winter. After 3 terrifying years, it will be able to reconnect with the world and a more pleasant life. It won’t be rosy straight away, as Covid is currently out of control following the lifting of health restrictions, with an estimated total of 600 million cases. The state…

I’m always glad to discuss consumption trends, regulations and competitive landscape in China. This was the subject of a webinar hosted by HSBC and it was a great pleasure to speak with Magnus Grimeland, founder and CEO of Antler.   In this video, I briefly explain the impact of the pandemic and health measures as well…

This new concept is not the easiest in the world to grasp. Its very definition is not easy. But we’re trying 👉 A metaverse networks different immersive, interconnected virtual environments in which many people can interact with each other, and with digital objects, while operating virtual representations – or avatars – of themselves. What’s the…

The answer is yes 🚀 Proof by 9 with Shein, whose story I briefly tell in this mini-podcast. Working hand in hand with Tiktok, Shein entered the lives of young people in record time and exploded worldwide. 💥 Addressing young people in their own language, responding to their constant need for novelty and leveraging digital…

The Chinese way of management is shaking up our habits.   I share today a new specificity of Chinese leadership… 👉 … the influence of family culture within companies. 💡   This is one of the main lessons I learned from China in terms of personnel management. And this is what I miss the most outside China…

To understand success, it is sometimes useful to talk about failure.  Following the release of our book Dragon Tactics, I recently participated in a webinar organised from Shanghai by the European Union Chamber of Commerce in China, together with Aldo Spaanjaar.   ​​Adaptation, agility and flexibility, in a context of high global uncertainty, were at the…

We are in an era where uncertainties are becoming key components of our environment. Despite these challenges, Chinese entrepreneurs have been successful in developing major companies. What are the secrets to their successes? Providing answers to this and many other related questions is the core of “𝐃𝐫𝐚𝐠𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬”. Aldo Spaanjaars and I joined forces to…